Don’t show up to your open house without these 7 must-haves.
Open houses are one of the best ways to showcase a home and attract buyers. Here seven open house essentials that you should never overlook.
As an agent, you’ll need to be prepared to head off objections to your commission rate during listing presentations with new clients. Unfortunately, even if you devote time to explaining your commission in a listing presentation, there’s no guarantee that you won’t encounter a commission objection. Below is your four-step plan of action for overcoming objections:
Real estate technology has grown rapidly over the past few years with the introduction of interactive walk-through programs, drone footage and virtual reality tours. While these technologies allow consumers a quick and convenient way to view a home, online property viewing isn’t the same as seeing a property in real time. According to the Consumer and Market Trends in Real Estate report by the National Association of Realtors® and Google, 90 percent of home buyers searched online during their home buying process. So, is the open house on its way out?
Luckily, there are many ways you can publicize your open house. We’ve outlined six of the most effective methods to attract agents and potential homebuyers to your open house below.
Successful marketing campaigns can increase awareness of your brand, your business and your income. But how do you determine just how much of your annual income to allocate to marketing? Below we outline three steps to determine just how much you should budget for your advertising efforts.
With dozens of CRMs available for real estate agents to choose from, how can you know which will serve as the most effective lead generation tool? What about the other features you need to manage your contacts? We took a look at Fit Small Business’ comparison of the top three real estate CRMs – Top Producer, Contactually and REthink – to help you determine what CRM is best for your business model.
This large group of active users can be reached through Facebook’s many advertising offerings. But agents who aren’t familiar with those offerings may not know how beneficial they could be for their real estate business – or, worse, they may have been exposed to some common misconceptions about Facebook advertising. Below, we’ve highlighted some of those misconceptions with the intention of setting the record straight: