Converting real estate leads

How to Turn Leads into Commission Checks


…and turn those commission checks into a career.


No matter how good you get at generating leads, they aren’t worth anything if you don’t know what to do with them. Every fumbled lead is a missed opportunity.

How much money are you leaving on the table?


Start Converting Leads Before You Even Have Them

Some of the most important work toward converting leads must be done before you would ever receive a phone call or email from a prospect. Defining your audience and crafting your marketing messages to capture qualified leads – the people who are actually in the market for what you have to offer – are essential steps in any lead generation strategy.

Unqualified leads aren’t worth your time: they aren’t the people you’re looking for, and they most likely won’t turn into clients. To earn yourself qualified leads, you need to understand the true value of what you have to offer, and know your ideal client well enough that you can communicate that value in the right place at the right time so they’ll find you.


Easier Said Than Done

Of course, as you hone your lead generation techniques, you’ll figure out what works for you and your clients. But there are some lead conversion principles (and tactics) that you must know and be able to put into action no matter what audience you want to target.

Are you ready to make an unforgettable first impression?

Are you prepared to answer the questions potential clients will ask to gauge your ability?

Do you know what you should be asking prospective clients when you first meet them?

If you aren’t ready to handle the leads coming to you, then you risk wasting your time on unqualified prospects and missing out on more lucrative opportunities.

Your time is precious, and leads are the lifeblood of your real estate business. If you aren’t confident in your ability to convert leads, then it’s time to do your homework.


Ready to learn everything you need to know to start converting leads and make money?

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How to Turn Leads into Commission Checks

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