It’s crucial to consistently evaluate your marketing efforts to determine what’s working and what needs adjusting.
Have you noticed your marketing efforts going stale? Then it’s time to leave them behind and explore new techniques. Below are four marketing moves to freshen up your strategy:
1. Contribute to a local publication – Consumers want an agent who knows the local market inside and out. A great way to demonstrate your knowledge is to contribute to a local publication, like Chicago Agent. Local publications are often looking for expert sources to share their market insights in a column or feature. Once the publication publishes your piece, you can promote it in your newsletter, on your website and across your social media accounts.
2. Host a webinar or seminar – As agents navigate their way through the industry, many of them pursue a niche. If you’ve found your niche, consider hosting a webinar or seminar for homebuyers and sellers to highlight your specialty and promote your business. A recorded webinar or seminar can be posted to platforms like YouTube and Vimeo, where it can help drive traffic to your website.
3. Local partnerships and sponsorship – Partnering with local businesses is another way to freshen your marketing efforts. In your partnership agreement, you can promise to provide them with something they need in exchange for your brand being displayed in the store, restaurant, etc. You can also sponsor local events, which often means your branding will be printed on materials handed out or sold at the event (t-shirts, flyers, etc.).
4. Give out local care packages after closing – When you build relationships with local businesses, a great way to show your continued support is to put their products in a local care package that you can give to clients after closing. This shows your clients that you appreciate their business, and hopefully they’ll refer you to friends, family and acquaintances who are looking to buy or sell a home in the future.