Keeping up with iBuying services

With instant-offer home listing services like Opendoor and Redfin part of the mix, you may be considering new ways to integrate technology and ala carte services in your business. Although not every seller will want to use this type of tool, there are sellers who opt for the instantaneous, so it’s best you’re aware of this new trend. Here’s what you need to know about iBuying services.

If you’re part of the TL; DR crowd, then start your free seven-day trial of AgentEDU today and watch our “Representing Sellers” track.

 

Getting on board

You may have seen signs at busy intersections that say, “Sell your house for cash NOW” or commercials about companies that will buy a sellers’ home in any condition. These are tactics that have been around for many years, but more recently companies are utilizing new technologies to leverage them. One notable real estate agency that has tapped into this trend is Austin, Texas-based Keller Williams Realty. Although they are currently launching the “Keller Offers” service only within the Dallas-Fort Worth market, they plan to expand the program to nearly eight other major markets by the end of 2019.

While officials at Keller Williams say the share of sellers who use the iBuyer method is roughly 10 percent of all sellers, it serves as a vital addition for agents to offer this unique service to their sellers.

 

Standing out

Some services, like Opendoor, utilize their own home valuation analytics software in which an instant offer is made based off the estimation. The Keller Williams service goes a step further, offering an agent to both act as a trusted guide through the process and take into account the characteristics of a house that an analytic home valuation software may miss. This means that not only are agents providing a helping hand in a process that can be confusing for sellers, but also personal touch is key in not only standing out but also creating an agent-seller relationship that may turn into more referrals.

Sellers that use these instant-offers services are often those with an urgent need to move, perhaps prompted by a recent job relocation. Another major group of users of these services are those looking to flip a property.

The technology that comes with iBuyer services often utilizes algorithms and local market data as indicators for price points. Although these programs are becoming more prevalent, the role of an agent is still ever-present. Most sellers will need an experts’ advice in the selling process on what is truly a good offer and what is subpar.

In any situation that your seller may be in, having these additional services as a part of your business operations is key in giving your clients a variety of choices. Moreover, the use of more technology is a necessary step in being more tech-savvy and able to open more communication channels with potential clients. To learn more on better serving your sellers, start your seven-day free trial of AgentEDU and gain access to our “Representing Sellers” course.

 

 

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VHT Studios Partners with AgentEDU to Offer Real Estate Agents Best-in-Class Online Real Estate Photography Training Course

Real estate professionals seeking to learn about photography or sharpen their skills can subscribe to a new online class offered through AgentEDU.com, a growing national training platform for real estate agents, in partnership with VHT Studios, the nation’s leading real estate photography and visual marketing company.

AgentEDU and VHT Studios are rolling out the course, “How to Take Real Estate Photography,” to provide agents of all levels with direct online instruction on how to take gorgeous, high quality real estate photography so their listings stand out from the competition, attract more buyers and sell faster. The course is available with a subscription to AgentEDU.com. See an intro video to the course, here.

“We are turning to VHT Studios for the company’s unmatched expertise and deep commitment to serving the real estate community,” said Anne Hartnett, AgentEDU’s Managing Partner. “Agents know that quality photography for their listings is essential to grabbing a buyer’s attention, contributes to a shorter market time and helps get the best price for your listing,” she added.

AgentEDU is an online video training platform designed to help real estate agents at every level advance their skill sets, expand their industry knowledge and become better agents. AgentEDU lets agents access valuable learning resources anytime and anywhere so they become top producers with increased earnings and a plan for continued growth.

The partnership solidifies VHT’s position as the real estate agent’s primary resource for real estate photography while adding to AgentEDU’s extensive library of courses designed to help agents hone their skills and build a successful real estate career.

“We are proud to partner with AgentEDU and their parent company, Agent Publishing to provide this convenient and easy-to-access educational resource to real estate professionals,” said Sarah Anderson, Vice President, Marketing, VHT Studios.

“Over the past 20 years, we’ve proven that stunning real estate photography is the most effective way to attract buyers’ attention and sell homes. Yet, many real estate professionals don’t include high quality photographs in their listings, web sites, advertising and other real estate marketing materials. An online photography course offered through AgentEDU now makes it easy for agents to elevate their marketing expertise, attract new clients and grow their brand and business,” she added.

View this introductory video of the course, “How to Take Real Estate Photography.”

About Agent Publishing
As a leading trade publication with more than 15 years covering residential real estate, Agent Publishing’s influence extends to agents across the country through print and digital magazines, live events and career development.

Agents, brokers, builders, developers, lenders, appraisers and other real estate professionals rely on Agent Publishing for a cutting-edge mix of fresh local reporting, detailed analysis of major national trends and profiling of top industry professionals. Agent Publishing is unmatched in helping residential real estate professionals better serve clients and stay on top of ever-changing industry trends and news. Learn more at http://www.AgentPublishing.comAgentEDU.com and follow us on LinkedIn.

About VHT Studios
VHT Studios celebrates 20 years of delivering excellence to top real estate professionals who rely on VHT Studios for stunning professional photography, virtual tour videos, virtual staging, drone photography and video, interactive and standard floor plans, 3D home tours, and image management services.

VHT Studios’ broad range of visual marketing services ensures properties get seen more, sell and rent faster and at a greater price, which also helps real estate agents attract new clients and grow their businesses. A full-service partner to leading agents, brokerages and businesses, the VHT Studios team delivers the most powerful marketing and selling tools – starting with high-quality photography — through creation and final display. For more information, visit us on VHT.comFacebookTwitterLinkedIn or Instagram.

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Realtor Association of the Fox Valley to provide agent training for all members with AgentEDU

December 21, 2017 CHICAGO – AgentEDU.com, a division of Agent Publishing, has signed an agreement to provide online training to the REALTOR® Association of the Fox Valley (RAFV). The association, founded in 1921, has more than 1,300 members and is one of the top five largest local associations in all of Illinois.

AgentEDU will provide online video training courses from basic core skills, to advanced courses that include negotiation, lead generation, marketing, technology and beyond.

“We are extremely excited about the partnership with AgentEDU and how it will benefit our members,” said Mark Coleman, president of the REALTOR® Association of the Fox Valley. “REALTORS® are so mobile that giving them an on-demand option for their educational needs will fit their lifestyle so much better than classroom options.  There are so many topics, right at their fingertips, that our agents can access from their computers or mobile devices at any time, day or night.”

“As an innovator in agent training, AgentEDU is well positioned to enhance the RAFV mission to support member growth,” said Anne Hartnett, AgentEDU’s managing partner. “Our company will provide the RAFV with the curriculum and training that will enhance every member’s career.”

 

About AgentEDU

AgentEDU is an online video training platform designed to help real estate agents at every level advance their skill set, expand their industry knowledge and become better agents. Each 10-minute course focuses on the best practices for every situation. From daily core skills to high-level negotiations and everything in between, AgentEDU helps agents become top producers with increased earnings and a plan for continued growth.

 

About Agent Publishing

With nearly 15 years in publication and covering Chicago, Atlanta, Miami, Houston and Boston, Agent Publishing’s influence extends to every career stage and reaches agents across print, digital and events. Online and offline, Agent Publishing delivers quality content that residential real estate professionals trust. Learn more at www.AgentPublishing.com

 

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Group of Multiethnic Busy Real Estate Agents Working in an Office

Low Inventory Levels Spark Bidding Wars Across The Nation

In metros across the nation, buyers are seeing steeper competition spurred by low inventory levels.

Redfin agents in Oakland, Seattle, San Francisco, Los Angeles, Denver and Austin saw large percentages of homes enter bidding wars in March, with the most extreme case being Oakland, where 84% of homes were at the center of a bidding war, according to the residential real estate company.

The trend is particularly concerning for first-time buyers, or those looking for more affordable homes. Redfin agent Andrew Vallejo, who serves the Greater Austin area, commented on the bidding war crisis in his market. (more…)

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Real Estate Negotiation: Why a Win-Win Outcome May Not Be in Your Client’s Best Interest

It doesn’t always work out that everyone gets to walk away from the negotiation table with exactly what they want. A win-win scenario isn’t always what’s best for your client. Learn how to tell which negotiation strategies are appropriate for the current market conditions and your client’s situation. Watch our video below to learn one of the most important rules to follow in real estate negotiations.

 

Need to brush up on your negotiation skills? Take a look at our selection of real estate negotiation courses.

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An agent types on a laptop working on a real estate business plan.

Create an Effective Real Estate Business Plan in Only 8 Simple Steps

All successful real estate professionals begin their career with a well thought-out and crafted business plan.

This beginning step is essential for agents looking to thrive in the profession, because it allows you to anticipate potential problems, estimate cost, determine best marketing practices and, in the end, make money.

Unfortunately, some agents jump in without first organizing their plan of action, which more often than not results in failure.

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A large suburban single-family home with a multiple-car garage and a manicured lawn.

This Week in Real Estate: #PanamaPapers, McMansions and More

What real estate news did you miss this week? With the spring selling season in full swing, we know you’ve probably been busy. Here’s what happened:

  • There goes the neighborhood: how does the sudden appearance of a McMansion in their neighborhood affect homeowners? Realtor.com‘s Audrey Braschich has the story.
  • How will the #PanamaPapers revelations affect housing markets that benefit greatly from foreign money, like Miami’s? The Miami Herald‘s Nicholas Nehamas explored potential consequences for Miami’s residential real estate market.
  • A common lament among homebuilders is that it’s becoming increasingly difficult, as they face rising construction costs and labor shortages, to build affordable homes. Could a German affordable housing concept called Baugruppen offer a solution? Barbara Eldredge explores this affordable condo/citizen collective concept at Curbed.
  • Recent NAR numbers show that while vacation home purchases have lagged, investment property purchases are up, and median prices for both have risen. Construction Dive’s Kim Slowey breaks down the data.
  • Do you know how to tell if a kitchen is wheelchair friendly? Redfin published a great guide to home accommodations for people living with disabilities this week that agents can adapt to build their own awareness of what home characteristics and features to keep in mind when working with a client living with a disability.

 

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A real estate agent meets with prospective clients in a cafe

The 5 Steps of A Killer Listing Presentation

Real estate agents have a lot to prove. How do you show prospective clients you have what it takes to sell their home?

 

Your value to your clients (and potential clients) lies largely in your ability to handle the details of their home search, transaction and closing that they aren’t equipped to handle themselves. They need to believe in you.

If your listing presentations aren’t earning you business, to put it simply: you’re doing it wrong.

(more…)

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