How to Eliminate Any Commission Objection | AgentEDU.com

How to eliminate any commission objection

Commission objections can be challenging to navigate if you don’t know the proper steps to take when addressing clients’ concerns.

As an agent, you’ll need to be prepared to head off objections to your commission rate during listing presentations with new clients. Unfortunately, even if you devote time to explaining your commission in a listing presentation, there’s no guarantee that you won’t encounter a commission objection. Below is your four-step plan of action for overcoming objections:

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Is the Open House on its Way Out? | AgentEDU.com

Is the open house on its way out? No – here’s why

With new real estate technologies now saturating the market, are open houses still effective home-selling tools?

Real estate technology has grown rapidly over the past few years with the introduction of interactive walk-through programs, drone footage and virtual reality tours. While these technologies allow consumers a quick and convenient way to view a home, online property viewing isn’t the same as seeing a property in real time. According to the Consumer and Market Trends in Real Estate report by the National Association of Realtors® and Google, 90 percent of home buyers searched online during their home buying process. So, is the open house on its way out?

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3 Quick Steps to Set Your Real Estate Budget | AgentEDU.com

3 quick steps to set your real estate ad budget

One of a the biggest mistakes a real estate agent can make is neglecting to see value in marketing their brand with a sufficient advertising budget.

 

Successful marketing campaigns can increase awareness of your brand, your business and your income. But how do you determine just how much of your annual income to allocate to marketing? Below we outline three steps to determine just how much you should budget for your advertising efforts.
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3 top CRMs for real estate agents

There’s no one CRM that meets the unique needs of all agents, but there is one CRM that meets your individual needs.

 

With dozens of CRMs available for real estate agents to choose from, how can you know which will serve as the most effective lead generation tool? What about the other features you need to manage your contacts? We took a look at Fit Small Business’ comparison of the top three real estate CRMs – Top Producer, Contactually and REthink – to help you determine what CRM is best for your business model.
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4 Common Misconceptions Agents have about Facebook Advertising | AgentEDU.com

4 common misconceptions agents have about Facebook advertising

As of Q2 2016, Facebook had 1.71 billion monthly active users, according to statista.com.

 

This large group of active users can be reached through Facebook’s many advertising offerings. But agents who aren’t familiar with those offerings may not know how beneficial they could be for their real estate business – or, worse, they may have been exposed to some common misconceptions about Facebook advertising. Below, we’ve highlighted some of those misconceptions with the intention of setting the record straight:
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6 Body Language Tips to make a Great First Impession | AgentEDU.com

6 body language tips to make a great first impression

Albert Mehrabian, professor emeritus of psychology at UCLA, created the 55-38-7 theory about nonverbal communication, which states that 55 percent of communication is visual (eye contact, body language, etc.) while tone of voice and words account for 38 percent and 7 percent, respectively. If you don’t appear confident and comfortable, your clients will pick up on that, and may question whether they chose to work with the right real estate agent. Maintain great visual communication with clients and potential clients with these six body language tips.

  1. Re-examine your handshake – Do you have a limp handshake? Research conducted by a business professor at the University of Iowa suggests that firmer handshakes lead to closing more deals. You might consider preparing your handshake for your next meeting by practicing on your co-workers.
  2. Stand tallThe way you stand affects how your clients perceive you as their real estate professional. Poor posture can make you appear timid and lacking in confidence, while good posture demonstrates authority and strength. Keep your shoulders back and your back straight, even while sitting.
  3. Be expressive with your hands – While not everyone naturally “talks” with their hands, studies suggest that using your hands while talking frees up working memory, which allows you to think clearly before speaking. So, if you use elaborate hand gestures while speaking, keep it up!
  4. Make eye contact – Talking to someone who’s focused on what’s happening across the room is frustrating, and that behavior suggests they aren’t all that interested in what you have to say. Always make certain to establish eye contact and keep your full attention on your clients.
  5. Align your body Your eyes aren’t the only part of your body that should be facing your clients. Make sure that your entire body is aligned with clients when speaking with them to send the signal that they have your full attention.
  6. Smile sincerely – Insincerity is easy to spot, especially in a smile. Emotions are often contagious, and a natural smile will effortlessly add warmth to a conversation.

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