AgentEDU trains real estate assistants how to connect with clients through technology

How Real Estate Assistants Utilize Tech to Grow Business

It can be extremely difficult to find time to manage all the daily communications required to be a successful real estate agent. Technology has opened up new avenues of communication, and a good assistant can step in and help you stay connected with your clients in many ways.

  • Text messaging is growing in popularity among both salespeople and clients. According to an Ellie Mae survey of both consumers and sales professionals, 76 percent of respondents say they are confident in a text message’s potential to improve the buying experience by speeding up key processes. They also reported being just as comfortable texting with businesses they have a relationship with as they are with colleagues.
  • Meanwhile, 63 percent of all homebuyers surveyed in the National Association of Realtors’ 2018 Home Buyer and Seller Generational Trends report said it is important that agents send property information and communicate through text message. Unsurprisingly, younger generations are more likely to prefer this method: Sixty-nine percent of those ages 37 or younger consider it important, compared with 61 percent of those ages 38 to 51.
  • Even with the explosion of text usage between client and customer, email remains king. A recent survey by NAR found that 96 percent of its membership uses email either daily or nearly every day, making it the most used form of communication by Realtors

But many agents simply don’t have the time to dedicate to using these technologies to grow their business. Nor do they have the time to properly train an assistant.

That’s why AgentEDU has released a new Assistants track, with courses specifically designed to train an assistant in the technologies needed to support a successful agent. “How to Use Technology to Support Agent Success,” “A Real Estate Assistant’s Role in Social Media” and “Technology for Real Estate” are 10-minute videos designed to train an assistant on how to stay engaged with clients and contacts, organize tasks, manage your digital presence and more.

Don’t let another client slip through the cracks. AgentEDU’s new Assistants track will train your assistant in the skills needed to support your business on a daily basis.

Click here to explore the entire Assistants track at AgentEDU. 

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Is the Open House on its Way Out? | AgentEDU.com

Is the open house on its way out? No – here’s why

With new real estate technologies now saturating the market, are open houses still effective home-selling tools?

Real estate technology has grown rapidly over the past few years with the introduction of interactive walk-through programs, drone footage and virtual reality tours. While these technologies allow consumers a quick and convenient way to view a home, online property viewing isn’t the same as seeing a property in real time. According to the Consumer and Market Trends in Real Estate report by the National Association of Realtors® and Google, 90 percent of home buyers searched online during their home buying process. So, is the open house on its way out?

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5 lead generation tricks to test out today

In real estate, lead generation is an essential and never-ending task. If you’re looking for new tactics to add into your bag of lead generation tricks, here are five lead generation tricks you can test out today:

  1. Add social sharing buttons to your email newsletter – Sending out a newsletter on a regular basis can be a great way to drum up a steady stream of leads, but why not go a step further by adding social buttons? Your subscribers can use those buttons to share your newsletter with their network. This move not only has the power to grow your social media audience, but it can also lead to new email subscribers.
  2. Create a promo video – A quick and easy way for your clients and potential homebuyers to get to know you is through a short introduction video. In this video, tell viewers who you are, why you love being a real estate agent and why you’re the right agent for the job based on your skills, experience and expertise. At the end of the video you can add a call to action for interested viewers to click through to a landing page where they can submit their email for a consultation. You can create this call to action with YouTube’s cards feature, which places a clickable pop-up box at any point in the video. This video should be featured on your website’s homepage and shared in your newsletter and across your social media accounts.
  3. Display testimonials and reviews – Another great way to communicate to potential clients that you’re the right agent for the job is through positive testimonials from past clients. After every closing, reach out to your clients and ask them if they’re willing to provide a short testimonial that you can share on your website and in future advertising. These testimonials can be placed on landing pages, in newsletter emails, etc. where potential clients will easily see them.
  4.  Buy targeted Facebook ads – Facebook advertising is a great tool for creating targeted advertising campaigns that reach your demographic. Facebook Ad Manager allows you to target your audience by age, income, location and other criteria, including behavioral criteria such as “likely to move.” You can use these Facebook ads to prompt potential clients to visit your website, a landing page or a listing where they can provide their email address for more information.
  5. Optimize your blog – Most agents already know that blogging can help them simultaneously drive traffic to their website and demonstrate their knowledge of the market and the latest industry news, but simply publishing blog posts isn’t enough. At the end of every blog post, you should include a lead capture element, such as a form where readers can sign up for your mailing list, an place to submit information to receive a downloadable asset, etc. Adding this element is the extra step needed to take your blog posts from informative marketing pieces to actionable lead generation tools.

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A Marketing Plan That Will Rev Up Your Income

Possibly the most important part of your business plan is how you will market yourself to potential clients. If you are unable to demonstrate to buyers and sellers why you are the right agent to represent them, the rest of your business plan means nothing. Watch our video below to learn how to successfully market yourself to potential clients and grow your income.



For more on marketing your business, sign up for our selection of marketing-focused courses.

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A luxury home sitting room with chandelier, brocade sofa and marble floors.

The 4 things all successful luxury agents do

All agents strive to reach high levels of production, so we’ve put together four tips for making your way in luxury real estate.

 

 

1. Capitalize on a Unique Skill Set – Many luxury agents did not start their professional careers in real estate. Some worked in investment banking; others were appraisers; and some worked in the corporate business world. But regardless of one’s background, there is one constant – they all bring something unique to their business. So even if you did not work in corporate America for 10 years, you should still consider what distinguished skill set you can bring to your luxury business and advertise to differentiate yourself. Failing to advertise your unique skill sets means you’ll get lost in the crowd of agents and lose potential clients who might look elsewhere for their home-buying and selling needs.

 

 

2. Complement the Lifestyle – Sure, luxury homebuyers want premium finishes and top-notch appliances, but more importantly, they want a home that complements their lifestyle. For instance, if your buyer is a fitness freak, look into luxury new construction developments in your area with state-of-the-art fitness centers and amenities like yoga rooms and juice bars. Perhaps the buyer is a gourmand, and loves sampling different cuisines? Target homes with top-notch custom kitchens or areas known for their culinary offerings. You’ll need to understand your clients’ lifestyle standards as well as you know your local market to find the perfect home for them, so make sure your market research is up to date and you know what to ask in your initial meetings with prospective clients.

 

 

3. Know the Financing Pitfalls – Most lenders set $3 million as their maximum loan amount, and jumbo loans require multiple appraisals. As a luxury agent, you’ll need to be well-versed in the particulars of financing high-end home purchases, especially for international clients who may not have the same access to conventional financing as American consumers. Clients turn to you as the expert – don’t fall short of their expectations or guide them in the wrong direction because your knowledge of the financing process is incomplete.

 

 

4. Market Outside the Box – Remember what we said earlier about a luxury home complementing the lifestyle of the client? That is similarly true for the buying and selling process. Your typical listing photos and open houses won’t cut it with luxury properties. If you want to impress your clients and draw in potential buyer, you’ll need to use marketing materials that are similarly consistent with the luxury brand and lifestyle. Whether it be high-quality glossy pamphlets, drone video or an elegant, professionally designed website featuring high-definition photography, you should be prepared to think big, invest and meet high standards with your marketing efforts.

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The 3 Counter-offer Strategies All Agents Must Master

After your clients have received an offer on their home, they’ll need your professional advice when deciding how to counter the offer. The best agents have an understanding of the buyer’s situation and will know how to strategize accordingly. Watch our video below for possible strategies you can use when countering a real estate offer.



For more on working with seller clients, sign up for our selection of seller-focused courses.

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Why You Can’t Afford to Skimp on Your Real Estate Business Plan

Although it’s tempting to skip business planning altogether, or just to skip the (important) step of writing it down, most successful agents say that the initial step of writing out a business plan started them on their path to success. Watch our video below to learn how to write a business plan that will set you on the path to profit.

 

 

For more on building a business plan like the pros, sign up for our selection of business planning courses.

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