Month: November 2016

6 Body Language Tips to make a Great First Impession | AgentEDU.com

6 body language tips to make a great first impression

Anne Hartnett Leave a comment

Albert Mehrabian, professor emeritus of psychology at UCLA, created the 55-38-7 theory about nonverbal communication, which states that 55 percent of communication is visual (eye contact, body language, etc.) while tone of voice and words account for 38 percent and 7 percent, respectively. If you don’t appear confident and comfortable, your clients will pick up on that, and may question whether they chose to work with the right real estate agent. Maintain great visual communication with clients and potential clients with these six body language tips.

  1. Re-examine your handshake – Do you have a limp handshake? Research conducted by a business professor at the University of Iowa suggests that firmer handshakes lead to closing more deals. You might consider preparing your handshake for your next meeting by practicing on your co-workers.
  2. Stand tall – The way you stand affects how your clients perceive you as their real estate professional. Poor posture can make you appear timid and lacking in confidence, while good posture demonstrates authority and strength. Keep your shoulders back and your back straight, even while sitting.
  3. Be expressive with your hands – While not everyone naturally “talks” with their hands, studies suggest that using your hands while talking frees up working memory, which allows you to think clearly before speaking. So, if you use elaborate hand gestures while speaking, keep it up!
  4. Make eye contact – Talking to someone who’s focused on what’s happening across the room is frustrating, and that behavior suggests they aren’t all that interested in what you have to say. Always make certain to establish eye contact and keep your full attention on your clients.
  5. Align your body – Your eyes aren’t the only part of your body that should be facing your clients. Make sure that your entire body is aligned with clients when speaking with them to send the signal that they have your full attention.
  6. Smile sincerely – Insincerity is easy to spot, especially in a smile. Emotions are often contagious, and a natural smile will effortlessly add warmth to a conversation.

5 Lead Generation Tricks to Test Out Today

Marci Sepulveda Leave a comment

In real estate, lead generation is an essential and never-ending task. If you’re looking for new tactics to add into your bag of lead generation tricks, here are five lead generation tricks you can test out today:

#1. Add Social Sharing Buttons to Your Email Newsletter

Sending out a newsletter on a regular basis can be a great way to drum up a steady stream of leads, but why not go a step further by adding social buttons? Your subscribers can use those buttons to share your newsletter with their network. This move not only has the power to grow your social media audience, but it can also lead to new email subscribers.

#2. Create a Promo Video

A quick and easy way for your clients and potential homebuyers to get to know you is through a short introduction video. In this video, tell viewers who you are, why you love being a real estate agent and why you’re the right agent for the job based on your skills, experience and expertise.

At the end of the video you can add a call to action for interested viewers to click through to a landing page where they can submit their email for a consultation. You can create this call to action with YouTube’s cards feature, which places a clickable pop-up box at any point in the video. This video should be featured on your website’s homepage and shared in your newsletter and across your social media accounts.

#3. Display Testimonials and Reviews

Another great way to communicate to potential clients that you’re the right agent for the job is through positive testimonials from past clients. After every closing, reach out to your clients and ask them if they’re willing to provide a short testimonial that you can share on your website and in future advertising. These testimonials can be placed on landing pages, in newsletter emails, and so forth, where potential clients will easily see them.

#4. Buy Targeted Facebook Ads

Facebook advertising is a great tool for creating targeted advertising campaigns that reach your demographic. Facebook Ad Manager allows you to target your audience by age, income, location and other criteria, including behavioral criteria such as “likely to move.”

You can use these Facebook ads to prompt potential clients to visit your website, a landing page or a listing where they can provide their email address for more information.

#5. Optimize Your Blog

Most agents already know that blogging can help them simultaneously drive traffic to their website and demonstrate their knowledge of the market and the latest industry news, but simply publishing blog posts isn’t enough.

At the end of every blog post, you should include a lead capture element, such as a form where readers can sign up for your mailing list, an place to submit information to receive a downloadable asset or another takeaway. Adding this element is the extra step needed to take your blog posts from informative marketing pieces to actionable lead generation tools.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.