How to Identify the Best Leads for Your Real Estate Business

Leads are the lifeblood of a real estate agent’s business, but some leads are more valuable than others. Learn where to find them and how to budget your time and efforts effectively for profitable lead generation. In our video below, you’ll learn the difference between leads from client referrals and purchased leads, and the advantages of each.

 

Stay up-to-date on the most effective lead generation techniques with our selection of lead generation courses.


AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

An agent types on a laptop working on a real estate business plan.

Create an Effective Real Estate Business Plan in Only 8 Simple Steps

All successful real estate professionals begin their career with a well thought-out and crafted business plan.

This beginning step is essential for agents looking to thrive in the profession, because it allows you to anticipate potential problems, estimate cost, determine best marketing practices and, in the end, make money.

Unfortunately, some agents jump in without first organizing their plan of action, which more often than not results in failure.

The Path to Success

As a real estate agent, you will have to juggle a variety of important tasks, like scheduling appointments, keeping track of calls, leads and customers, and building a database of clients.

Without a business plan, agents lack day-to-day organization and are more likely to become overwhelmed as important tasks fall through the cracks.

The real estate business plan is the backbone of your business. It’s imperative that you create and follow it. But it may surprise you that there are only eight basic steps to master to create a successful real estate business plan.

But Before You Start…

You won’t be able to even begin crafting your plan until you’ve done some careful research and analysis. You should familiarize yourself with your local market through industry reports and real estate news outlets. You should also look into your competition to identify ways to differentiate yourself and see what has and hasn’t worked for others in your market.

You can begin by finding the answers to some basic questions:

  • How many homes are being sold in your area?
  • How do home sales and prices fluctuate from month to month?
  • How many agents there are in your market?
  • What separates you from them?

The Biggest Mistake Agents Make

The biggest mistake you can make when devising a business plan is to set unrealistic expectations for yourself. This is why research is so important: it gives you perspective on the market and what kind of attainable short-term and long-term goals to set for yourself.

Remember, you can always adjust your business plan along the way, but creating a plan now sets you up to achieve your goals later.

Are you ready to learn the eight steps to creating a successful real estate business plan? Then check out AgentEDU’s course series called Creating a Business Plan, Parts 1 and 2—which along with our other 70 courses on our platform—is available to you for one low monthly price when you sign up for the program.

See also our free downloadable resource, the Real Estate Agent’s Business Plan Template for Top Producers, which you can use as a valuable boilerplate to get you started in the right direction with your business plan.


AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.