A real estate agent meets with prospective clients in a cafe

The 5 Steps of A Killer Listing Presentation

Real estate agents have a lot to prove. How do you show prospective clients you have what it takes to sell their home?

Your value to your clients (and potential clients) lies largely in your ability to handle the details of their home search, transaction and closing that they aren’t equipped to handle themselves. They need to believe in you.

If your listing presentations aren’t earning you business, to put it simply: you’re doing it wrong.

Learn How to Get it Right

Most agents will get their chance to prove their merit at the listing appointment.

And make no mistake, you will have a lot to prove: that you have the skills, market knowledge and marketing savvy to effectively market their home; that you can help them get the best price possible; and that no one else can do it better than you can.

If that seems overwhelming, know that there are actually only five basic steps you need to follow for a winning listing presentation.

But First…

Before you’re ready to set your meeting in motion and execute those five steps, there’s some groundwork to be done.

You can begin setting the tone by being the proactive party in setting up the appointment and securing important details, such as:

  • Making sure that you’re meeting with people who can actually make a buying decision
  • If you can’t meet at the client’s home, confirming that the location has everything you need to present (a table, adequate seating, privacy, a quiet atmosphere)
  • Checking in the day before you’re scheduled to meet

These items may seem like common sense, but chances are your clients are busy and distracted by work, kids, or the demands of transitioning into a new home, so they’ll appreciate an agent who can keep things on track and hit the right balance between taskmaster and adviser.

Don’t Sabotage The Process With A Bad First Impression

All this preparation feeds into the overall impression you’ll make on the client. Before they feel ready to commit to anything, they need to be certain about you.

So do your research, create an agenda for yourself and dress to impress.

In a listing presentation, your sellers are trying to get a feel for how you work and whether you’ll be the right person for the job. So you’ll need to do your homework and show that you’re invested in them as clients and understand their situation:

  • What do you know about their neighborhood?
  • What do you know about their property?
  • What are the sellers’ names, whose is on the title, and what is their financial situation?

The more information you have, the more prepared you’ll be to handle their individual needs.

Are you ready to learn the five steps of a killer listing presentation? Then check out AgentEDU’s course series called The 5 Steps of a Listing Presentation, Parts 1 and 2—which along with our other 70 courses on our platform—is available to you for one low monthly price when you sign up for the program.


AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

A young employee helps a couple with a form

How to Turn One Client Relationship into A Flood of Referrals

Learn how to turn your happy clients into lucrative lead sources that supply you with business for years to come.

Sometimes, your work speaks for itself. Other times, your clients will speak for you. The agents who build successful referral networks know how to get their clients to talk.

Just Being a “People Person” Isn’t Enough

Your professional image and personality are two big reasons clients will decide to work with you, and are important in your business, but being likable isn’t enough to earn you the kind of recommendations that will be profitable for you.

You’ll need to prove to your clients, through every interaction and every step of the home buying or -selling process, that you’re someone they want to stay in touch with.

You may think that simply calling to check in with past clients once in a while, or friending them on Facebook, will be enough to keep them thinking about you. In reality, it’s not that simple. Understanding when and how to reach out to keep client connections open is an art, one that agents who enjoy robust referral business learn to master early on.

There are many channels at your disposal. It’s up to you to know which will be appropriate (and appreciated!) with any individual client.

Be Remembered

 To be someone your clients will recommend to their friends, you’ll need to build trust and provide service so memorable they’ll think of you immediately. What do you offer that other agents can’t?

Maybe you’re a natural with luxury buyers. Maybe you specialize in a certain area or speak a language that makes you indispensable for a certain demographic of buyers. Or maybe you’ve simply found ways to make clients’ lives easier that they weren’t expecting.

Whatever your strengths are, your clients must know that you’re leveraging your skill set to the best of your ability and providing personal service based on their individual needs.

Don’t Be Afraid to Ask

 If you’ve done a great job and your clients are thrilled with the outcome, then they’ll probably be more than happy to recommend your services to others.

It’s nice when clients think of you and recommend you unprompted, but your clients are human. They’re going to move on with their lives (which will be busier immediately after buying or selling a home) and chances are they’ll need a nudge. Knowing when and how to tactfully ask for referrals is an important element of maintaining your agent-client relationship; the way that you ask is important, and you don’t want to make anyone feel pressured and leave things on the wrong note.

Are you confident in your ability to solicit referrals from your clients?


AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.