Realtor Association of the Fox Valley to provide agent training for all members with AgentEDU

December 21, 2017 CHICAGO –, a division of Agent Publishing, has signed an agreement to provide online training to the REALTOR® Association of the Fox Valley (RAFV). The association, founded in 1921, has more than 1,300 members and is one of the top five largest local associations in all of Illinois.

AgentEDU will provide online video training courses from basic core skills, to advanced courses that include negotiation, lead generation, marketing, technology and beyond.

“We are extremely excited about the partnership with AgentEDU and how it will benefit our members,” said Mark Coleman, president of the REALTOR® Association of the Fox Valley. “REALTORS® are so mobile that giving them an on-demand option for their educational needs will fit their lifestyle so much better than classroom options.  There are so many topics, right at their fingertips, that our agents can access from their computers or mobile devices at any time, day or night.”

“As an innovator in agent training, AgentEDU is well positioned to enhance the RAFV mission to support member growth,” said Anne Hartnett, AgentEDU’s managing partner. “Our company will provide the RAFV with the curriculum and training that will enhance every member’s career.”


About AgentEDU

AgentEDU is an online video training platform designed to help real estate agents at every level advance their skill set, expand their industry knowledge and become better agents. Each 10-minute course focuses on the best practices for every situation. From daily core skills to high-level negotiations and everything in between, AgentEDU helps agents become top producers with increased earnings and a plan for continued growth.


About Agent Publishing

With nearly 15 years in publication and covering Chicago, Atlanta, Miami, Houston and Boston, Agent Publishing’s influence extends to every career stage and reaches agents across print, digital and events. Online and offline, Agent Publishing delivers quality content that residential real estate professionals trust. Learn more at


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3 quick steps to set your real estate ad budget

One of a the biggest mistakes a real estate agent can make is neglecting to see value in marketing their brand with a sufficient advertising budget.


Successful marketing campaigns can increase awareness of your brand, your business and your income. But how do you determine just how much of your annual income to allocate to marketing? Below we outline three steps to determine just how much you should budget for your advertising efforts.

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This Week in Real Estate |

This Week In Real Estate: New NAR Vice President Named, A Revised MLS Policy And More

The National Association of Realtors was busy this week naming its 2016-2017 vice president and approving revisions to its Handbook on Multiple Listings Policy. Stay current on industry news with our weekly news roundup:

  • Single-family homebuilding is showing encouraging strength in 2016, according to new numbers from the U.S. Census Bureau. According to analysis from Ralph McLaughlin, Trulia’s chief economist, single-family starts are up 13.1 percent in the last 12 months, compared to the same time period in April 2015.
  • The U.S. Chamber of Commerce Foundation, 1776 and Free Enterprise recently released a joint analysis of the best cities in the country for startup companies. Find out if your city made the list here.
  • Illinois Realtor Mabèl Guzmàn will be a 2016-2017 NAR vice president, according to a new release from the Illinois Association of Realtors. Guzmàn, a broker for @properties in Chicago, will focus on association affairs, and will be part of NAR 2017 President Bill Brown’s cabinet. She will be joined by 2016 NAR President Elizabeth Mendenhall, and another vice president, Kevin Sears of Springfield, Mass.
  • The National Association of Realtors board of directors approved revisions to its Handbook on Multiple Listing Policy that will henceforth require all members have the rights to any listing content entered into the MLS. Learn more about the policy update here.

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This Week In Real Estate: REAL Trends 500, Best States For Working Moms and more

Do you work for one of the leading brokerages in the country or live in one of the most accommodating states for working moms? Learn this and more in our weekly news roundup:

  • Every year, REAL Trends, a leading source for industry analysis and information, publishes its 500 lists, which rank the country’s top residential brokerages by transaction sides and total sales volume. Did your residential brokerages make the REAL Trends 500? Find out here.
  • A recent study from WalletHub identified the states that are most accommodating to working moms. The study looked at cost, quality and availability of child care; the professional environment as it pertains to women (i.e. gender pay gap, ratio of female to male executives, median salary, female unemployment rate, etc.); and average afforded work-life balance, which weighed policies on parental leave, as well as the length of the average work week and commute.
  • RealtyTrac recently reported that 1.4 million loans were originated on U.S. residential properties in the first quarter of 2016 in its Q1 2016 U.S. Residential Property Loan Origination Report. Daren Blomquist, the senior vice president at RealtyTrac, commented on the 12 percent nationwide decline, “After a surprisingly strong 2015, the mortgage refinancing market started running out of steam in the first quarter of 2016, despite lower mortgage interest rates.” Learn more about RealtyTrac’s recent report here.
  • According to a new analysis from Zillow, more Millennials now live with their parents than at anytime in the last decade, as wages for Millennials have fallen across all industries since 2007, home prices have risen, student debt has skyrocketed and savings rates have plunged. Find out what percentage of your city’s Millennials have moved back in with their parents here.

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This Week In Real Estate: Luxury Housing Markets Decline, Inventory Shortage and more

This year is panning out to be a challenging one for both luxury and first-time homebuyers. Get the latest on the issues facing the real estate industry and consumers in our weekly news roundup:

  • A new analysis from Redfin reports luxury housing markets across the U.S. have seen declines in 2016. Redfin reports two major causes behind the declines in luxury housing – the fluctuations in the stock market and the strong U.S. dollar. Redfin Chief Economist Nela Richardson further explains the issue here.
  • First-time buyers may have a tough time buying homes this spring, as the supply of homes that they can afford continues to shrink. Svenja Gudell, Zillow’s chief economist, weighs in on how the inventory shortage is causing prices to rise in the lower price points here.
  • Facebook has launched a new messenger feature that will interact with your clients and potential clients on your behalf when you don’t have the time to interact with them yourself. The feature allows you to pre-program conversation points so that your Messenger can respond to client inquiries when you don’t have the time to. You can learn more about the feature here.
  • NeighborhoodScout recently released both its top 100 “safest” cities in America and top 100 “most dangerous” cities in America lists. The reports considers population and the rate of individual crime types per one thousand residents – including burglary, larceny-theft, motor vehicle theft, murder, rape, armed robbery and aggravated assault – for its rankings. Take a look to find out if your city is amongst the safest or most dangerous in the nation.

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This Week In Real Estate: Homeownership Nears Historic Low, TRID Changes And More

This week wrapped up with new insights into homeownership and some industry buzz about possible changes in store for TRID.  Stay up to date with the latest in real estate with our weekly news roundup:

  • Home sales may be rising, but homeownership in the United States is near its lowest point in history, falling to just 63.6 percent in the first quarter of this year. Diana Olick of CNBC examines how homeownership trends amongst Millennials and older Americans play a role in the decreasing rate here.
  • Eight industry trade groups received a letter form the Consumer Financial Protection Bureau that acknowledged concerns over compliance with the Know Before You Owe mortgage disclosure forms. The Bureau is now drafting a Notice of Proposed Rulemaking on the Know Before You Owe rule. Learn more about the possible changes coming to TRID here.
  • In the midst of the Zillow/Move Inc. lawsuit, Zillow welcomed Dan Spaulding to the company in the new position of Vice President of People and Culture. Previously the Vice President, U.S. Stores and Retail Operations HR at Starbucks, you can read more about Spaulding and what he brings to Zillow here.
  • In a recent study, Gallup found that Americans who rent are nearly twice as likely to worry about not being able to pay their housing costs than actual homeowners. The study also revealed that the gap in owner-renter worry grew for the middle- and upper-income. Access Gallup’s full report here.

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This Week in Real Estate: Boom Towns, Homebuyer Credit Concerns and More

The economy may be slowing, but home sellers are benefitting from price gains. Keep up with the latest in real estate with our weekly news roundup:

  • released a list of America’s 10 fastest-growing neighborhoods, and a few of them may might surprise you. The list is comprised of neighborhoods from the East Coast to the West Coast where job opportunities are growing and increased demand is driving new construction.
  • Future homebuyers continue to put off purchasing a home due to persisting credit issues. Experian recently conducted a national survey about homebuying and credit, and found “one in five would-be home buyers say they will likely not purchase a home for the next five to 10 years because of their credit profile.” You can read more on Experian’s findings here.
  • What’s going on with the economy? In a recent Forbes article, Lawrence Yun, the chief economist for the National Association of REALTORS®, identified the two main reasons for the recent inconsistencies and how the economy can get back on track.
  • While many would-be homebuyers are hesitant to enter the housing market, home sellers have benefited from the highest price gains since December 2007. In March, U.S. home sellers reportedly sold their home for $30,500 more than their closing price, according to RealtyTrac‘s March and Q1 2016 U.S. Home Sales report.

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This Week in Real Estate: Microapartments, Vacation Home Sales Slip, and More

There’s a lot going on in the real estate industry this week. Don’t miss a beat with our weekly real estate news roundup:

  • As home and rental prices continue to rise, consumers are turning to new housing trends in order to save money. took a look at how the housing market is working to meet the needs of consumers with microapartments, co-living, tiny homes and more.
  • Women and minorities are missing out on one of the biggest tax benefits available simply because they aren’t borrowing to buy homes. To learn more about the disparity in mortgage borrowing Trulia took an in depth look at U.S. households using the Census’ 2014 American Community Survey.
  • According to NAR’s 2016 Investment and Vacation Home Buyers Survey, vacation-home sales in U.S. during 2015 were down 18.5 percent from 2014.  See what Lawrence Yun, NAR chief economist, has to say about the slip in vacation-home sales at World Property Journal.
  • Destroyed or withheld evidence is hampering Move Inc.’s argument in its case against Zillow. Realtor Mag expands on forensic expert Byron Lloyd-Jones’ findings after reviewing all electronic devices used by Move executives Errol Samuelson and Curt Beardsley.

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Group of Multiethnic Busy Real Estate Agents Working in an Office

Low Inventory Levels Spark Bidding Wars Across The Nation

In metros across the nation, buyers are seeing steeper competition spurred by low inventory levels.

Redfin agents in Oakland, Seattle, San Francisco, Los Angeles, Denver and Austin saw large percentages of homes enter bidding wars in March, with the most extreme case being Oakland, where 84% of homes were at the center of a bidding war, according to the residential real estate company.

The trend is particularly concerning for first-time buyers, or those looking for more affordable homes. Redfin agent Andrew Vallejo, who serves the Greater Austin area, commented on the bidding war crisis in his market. (more…)

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Real Estate Negotiation: Why a Win-Win Outcome May Not Be in Your Client’s Best Interest

It doesn’t always work out that everyone gets to walk away from the negotiation table with exactly what they want. A win-win scenario isn’t always what’s best for your client. Learn how to tell which negotiation strategies are appropriate for the current market conditions and your client’s situation. Watch our video below to learn one of the most important rules to follow in real estate negotiations.


Need to brush up on your negotiation skills? Take a look at our selection of real estate negotiation courses.

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