A laptop, smartphone, cup of coffee, and notebooks on a wood table.

The 10 qualifying questions that lead to a sale

Below are just a few of the questions agents need to ask to assess potential clients’ current situation, motivation, and timeline.

1. How long have you been looking for a new home? How soon do you hope to move?

2. Have you been working with another agent?

3. What have you seen so far? What do you think of the homes you’ve seen?

4. Tell me about your family. What size place to you think you need? What about schools?

5. Do you own your current home? Do you need to sell it before you can buy a new home?

6. Are you interested in new construction, resale, or both?

7. What is your price range? Has a lender prequalified you for that amount?

8. Do you want a single-family home, townhome, or condo? How many bedrooms and baths do you need?

9. When do you want to start looking at properties? When will you be ready to buy?

10. Do you prefer to be contacted by phone call, text, or email?

A Marketing Plan That Will Rev Up Your Income

Possibly the most important part of your business plan is how you will market yourself to potential clients. If you are unable to demonstrate to buyers and sellers why you are the right agent to represent them, the rest of your business plan means nothing. Watch our video below to learn how to successfully market yourself to potential clients and grow your income.

 

 

For more on marketing your business, sign up for our selection of marketing-focused courses.


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