Becoming a Digital Earnest Money Addict

For the past two decades — yes, decades — I have been using the traditional methods of checks and bank wires for sending and receiving earnest money. Most of us agents have been doing it this way since the beginning of time, as these were our only options. Checks are so time-consuming, with the runaround for “the handoff,” or the hassle for the office drop-off, or the chance of them getting lost or delayed in the mail — not to mention the time it takes to deposit them.

Wires made life a little bit easier, but it took time to explain to clients how to do them. Plus, the whole security issue of keeping the clients protected was always of concern. Then there was all the paper-pushing needed to provide receipts to show what was paid and by whom, and when it was received and by whom. It could turn into a real time killer and sometimes even a nightmare that could potentially jeopardize a transaction if there were delays.

Well, I am happy to say those days are over for me now. If you haven’t gone digital yet, you should really consider it. Digital earnest money deposits (EMDs) have been around for less than a year, and at first, I was reluctant to jump on board. Why? I am a security freak. There’s something that I am just not comfortable with in using an app for large banking transactions. And in this case, it’s not my money but my client’s! So an even bigger liability, and if I am not comfortable, how could I expect my clients to be, as well?

Then one day not too long ago, I was sitting at an inspection. The listing agent was sitting across from me in the living room while the inspector was doing his thing. We had just put the deal together the day before, and my buyers needed to get their initial earnest money in. So, she had mentioned that she just finished a companywide webinar that morning, as her firm was rolling out a new program for their agents to collect the earnest digitally. We both were newbies at it, so we decided to download the app on our phones and give it a whirl. It took her about five minutes to input the details of the transaction, and then she sent me the invitation. When I accepted it, all I needed to do was input my client’s information and hit “Send.” Within 10 minutes, the listing agent and I simultaneously received confirmation of payment (including receipt) that the earnest money was in — all while still sitting there in the living room! From start to finish, the request for the earnest money went out, was received and was documented all within 15 minutes! Voila! I was hooked.

Yes, it’s super easy and convenient, but was it safe? Remember, I’m a security freak, so I did a little digging and found out some interesting things that I would like to share. The digital app we used was Earnnest. There are other EMD apps out there, but I am going to focus on Earnnest. First of all, these are Automated Clearing House transfers (ACHs), not “wire transfers.” What is the difference? Both ACH payments and “wire transfers” electronically move money from one financial institution to another, but wire transfers are initiated and processed by banks, while ACH payments are processed automatically through a clearinghouse. Because of clearinghouse rules, ACH payments are often more secure than wire transfers.

So, why haven’t we used ACH payments in the past for earnest money deposits? Because there was no protection on reversals. One could do an ACH payment but could “claw” it back if they wanted to, and as this is going into an escrow account, that would be a big no-no — but almost impossible to prevent if the payee decided to reverse it. The app protects the payment from these reversals.

What about the security of my client’s personal and banking information? Who sees it? Where is it stored? How does it get protected? These were all serious concerns of mine, and it turns out that Earnnest is partnered with two companies that gave me some peace of mind. The first one is Plaid, a fintech company that connects banks to apps and allows for instant verification for use of those bank accounts. It’s the same system used by Venmo, Robinhood and many other apps. They currently have about 93% of all banks and credit unions in their system. The second one is Dwolla, the leading payment processor in the nation. Their role is to set up a secure connection between the payee and their bank using “tokenization,” a fancy banking term for the removal of all sensitive financial data from transactions. This includes multiple levels of encryption between Earnnest and the client’s bank information, bank account details or routing information, they cannot store it, share it or have it hacked — which was a relief to hear. The app itself is also protected by AES 256-bit encryption, the highest standard used by financial institutions, as it’s the most advanced and secure encryption algorithm.

With a sigh of relief, I’ve had my security concerns satisfied and am now comfortable providing my clients the ability to send earnest money digitally. It’s going to be a real game changer not only for me, but for my clients. Checks seem so archaic now, and while wiring is still an option, I have to say that most people haven’t had much experience with bank wires. But they have with banking apps, so using an EMD app isn’t too far of a stretch. Wire transfers are more costly and start around $30 and up, depending upon the amount, and the Earnnest app, which I use, charges the client a flat fee of $15 with a minimum transfer of $30, up to a maximum of $100,000. At the end of the day, it’s about being efficient and making life easier for my clients. More time means more money, and happier clients means more referrals.

Anne Ewasko is a veteran Realtor in the Chicago area and a longtime techie. Visit her at

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Does your IDX measure up? Find out which tools rank highest

Written by Alessia Girardin

The Made in America Movement, a platform for promoting American businesses, released a report examining which internet data exchange tools are the best for your website as well as what consumers think about the home search on existing sites.

IDX, also known as internet data exchange, allows brokers and agents who are members of a multiple listing service to integrate real estate listings from that MLS database into thier own websites. The benefit to such a feed over Redfin, Zillow and other aggregators is twofold: This software connects directly to the source so that all your listings are all up to date and comprehensive. It also keeps prospects on your website, allowing you to receive leads from your listings when users execute a property search on your website.

When dealing with IDX tools, it is important to look at search engine optimization. There are some downsides to when clients do their property search on Google: They often fall under Google’s “user intent” shift, in which searches only appear based on what the search engine remembers about the searcher. The study noted that several outdated IDXs use iframe technology and subdomains which make it almost impossible to rank a website on search engines. However, with modern IDXs this feature is enabled.

In regard to SEO, the report stated that it’s important that website developers stay updated on new platforms to ensure they continue to work for brokers: “We found that many agents have been hurt by website developers that use an IDX that utilize subdomains or iframes because the developer is simply accustomed to using one of the outdated IDXs, rather than one of the newer modern options.”

Some IDX plugins are more successful than others. After testing 25,000 real estate agents’ websites and working with more than 125,000 consumers, MAM ranked Showcase IDX as the highest rated IDX plugin overall, with kVcore and Real Geeks coming in not far behind. According to the results, Showcase IDX had the best SEO and visitor retention scores, especially from the standpoint of return on investment. Those are important factors for the success of the plugin, but MAM noted that maintaining solid lead generation, engagement and conversion through the website are also important factors.

MAM emphasized the importance of using your website as “the hub of all of your marketing,” and noted that integrating a modern IDX is part of that effort. Modern IDXs provide users with a web building platform as well as plugins that can directly link to them. From MAM’s analysis of more than 25,000 real estate websites, Showcase IDX came out on top as the most successful plugin to use whether you are building your own website independently, or working with a web developer to create it. The benefits of all-in-one platforms like kVcore and Real Geeks is that they provide other services as well — such as a full website, drip email and text campaigns, as well as other advertising features — rather than being hyper focused IDX companies. Still, MAM noted that these two platforms came in at a much higher annual price than owning your own website.