Author: Marci Sepulveda

A woman talks on the phone while taking notes.

Why Most Consumers Hate How Their Real Estate Calls are Handled

Marci Sepulveda Leave a comment

Could you be missing out on business because of how you handle client calls?

Chicago Agent magazine published an interesting article this morning on consumer satisfaction with real estate companies’ phone manner:

New research from the PH Media Group has found that only 28 percent of American consumers are satisfied with the way real estate businesses handle their phone calls. The study also found that the standards for phone manner for the real estate business are below the American average of 32 percent.

Poor call handling is a frustrating experience for the American consumer, and can be the difference between attracting new business and putting potential clients off permanently, said Mark Williamson, sales and marketing director of PH Media Group. Companies that provide a top-class call handling experience can distinguish themselves from the competition. But the research results suggest real estate firms still have a lot of work to do in this respect.

You already know that the way you talk to clients – both in person and on the phone – is a huge part of your professional image. But do you know which conversational pitfalls to avoid, and what communication techniques can help you gain new business?

If you aren’t sure, then it might be time to brush up on your communication skills. Real estate is all about relationships, and if you want to win prospects’ business (and make your clients so happy that they’ll send you referrals) then your interactions with them must be polished and purposeful every time.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

Become an Unstoppable Negotiator in 10 Minutes

Marci Sepulveda Leave a comment

Love it or hate it, negotiating is an integral aspect of your real estate career.

Some agents thrive on the rush they get from negotiating, while others wish that it wasn’t a part of the job at all. Wherever you stand, negotiation is going to be an unavoidable and central element of your real estate business, and you need to become a pro.

Anyone Can Learn How to Negotiate

You may think that only strong, confident people can be skilled negotiators, but anyone can succeed at the negotiating table if they know what they’re doing. If you have the tools you need and strong industry knowledge, then there is nothing to be afraid of.

Your clients rely on you to help them get the best outcome possible and will need you to be on top of your game in negotiations. At the heart of negotiating is an understanding of how information plays into a situation, and using that knowledge to help your clients make decisions.

Become a Master Negotiator

Do you know:

  1. How to use comps and market knowledge to make a strong case?
  2. What’s appropriate to advise a buyer vs. a seller client regarding offers?
  3. What role timing has in negotiation?
  4. How to get the best outcome for your clients without sacrificing a relationship with those on the other side of the table?

If your answer to any of those questions was “no”, you need to brush up on your negotiation skills.

You need practical, actionable knowledge to become an accomplished negotiator in any scenario. Are you confident that you know how to negotiate for a seller in a buyer’s market? How would you proceed with a buyer in a seller’s market?

…Not sure?

Learn from industry professionals who can give you actionable steps to master proven negotiation techniques. AgentEDU’s courses were developed to teach agents the skills they need in the real world, especially the dedicated Negotiation skills track.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.