Category: Negotiation

How to Win in a Multiple-Offer Situation

Marci Sepulveda Leave a comment

In a multiple-offer situation, a buyer’s needs will be very different from a seller’s. Are you confident you can beat other deals for your clients?

Some Initial Questions to Ask

In a multiple-offer situation, your clients will rely on you to show them how to put the best offer together, strategize against the competition, and triumph at the negotiation table.

There are many, many factors that you will need to analyze in order to advise your clients:

What’s your client’s budget?

Are you shopping in a buyer’s market or a seller’s market?

What’s the seller’s timeline?

What’s the competition’s strategy in putting their offers together?

…and many more.

Buyers and Sellers Have Very Different Needs

With so much going on in a multiple-offer situation, simply dealing with competing offers may seem stressful enough already.

But remember: you also need to understand how to handle these situations for buyers and sellers, because the needs of these clients will be very different, and the strategies you’ll use to represent them and get them the best outcome when multiple offers are flying around will vary.

Are you confident that you can get a seller client the best possible price for their home? What about the factors beyond price – timing, finances, various contingencies – that will affect the value of an offer?

For buyers, you’ll need to have a keen sense of timing and understand the interactions between a seller and the competing buyers. You’ll also need to know when to compromise and when to walk away if that’s what’s best for your clients.

Your Clients Rely on You

Your clients will depend on you to advise them. As their agent, they trust in your ability to accurately read the situation, weigh the factors in their favor and against them, and always, always provide guidance that’s in their best interest.

If this sounds complicated, it may be time to brush up on your negotiation skills.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

Become an Unstoppable Negotiator in 10 Minutes

Marci Sepulveda Leave a comment

Love it or hate it, negotiating is an integral aspect of your real estate career.

Some agents thrive on the rush they get from negotiating, while others wish that it wasn’t a part of the job at all. Wherever you stand, negotiation is going to be an unavoidable and central element of your real estate business, and you need to become a pro.

Anyone Can Learn How to Negotiate

You may think that only strong, confident people can be skilled negotiators, but anyone can succeed at the negotiating table if they know what they’re doing. If you have the tools you need and strong industry knowledge, then there is nothing to be afraid of.

Your clients rely on you to help them get the best outcome possible and will need you to be on top of your game in negotiations. At the heart of negotiating is an understanding of how information plays into a situation, and using that knowledge to help your clients make decisions.

Become a Master Negotiator

Do you know:

  1. How to use comps and market knowledge to make a strong case?
  2. What’s appropriate to advise a buyer vs. a seller client regarding offers?
  3. What role timing has in negotiation?
  4. How to get the best outcome for your clients without sacrificing a relationship with those on the other side of the table?

If your answer to any of those questions was “no”, you need to brush up on your negotiation skills.

You need practical, actionable knowledge to become an accomplished negotiator in any scenario. Are you confident that you know how to negotiate for a seller in a buyer’s market? How would you proceed with a buyer in a seller’s market?

…Not sure?

Learn from industry professionals who can give you actionable steps to master proven negotiation techniques. AgentEDU’s courses were developed to teach agents the skills they need in the real world, especially the dedicated Negotiation skills track.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.