2022 NAR Member Profile: Median Realtor income jumps in 2021

The median gross income of a Realtor jumped almost 25% in 2021, as a shortage of housing inventory was the biggest obstacle to homebuyers seeking to purchase homes, according the 2022 National Association of REALTORS® Member Profile

NAR membership rose from 1.48 million at the end of 2020 to 1.56 million at the end of 2021 as people sought to take advantage of the hot housing market. Amid the increase in membership, the typical Realtor saw their business increase, with transaction sides increasing to 12 from 10 in 2020 and sales volume increasing to $2.6 million from $2.1 million. 

“In the last year, Realtors continued to navigate a challenging housing market and cited the biggest factor holding back the housing market was tight inventory,” said Jessica Lautz, NAR vice president of demographics and behavioral insights. “As buyers relocated throughout the pandemic, housing affordability and lack of supply became a hurdle that agents and brokers found ways to overcome.” 

Median income for Realtors jumped to $54,330 from $43,330 in 2020. However, the amount earned varied widely by experience, as 57% of Realtors with two years or less experience earned less than $10,000, compared to 45% of members with 16 or more years’ experience, who made more than $100,000. 

Median experience was eight years, while 39% of respondents had 16 years or more in the business, and 25% had two years or less.  

Fifty-seven percent of respondents cited limited inventory as the main impediment to clients closing on home purchases, followed by 16% citing housing affordability and 12% citing difficulty finding the right property.  

Fifty-four percent of those surveyed were affiliated with an independent firm, and 87% were independent contractors at their firms. Thirty-six percent were compensated under a fixed commission split, 20% were compensated with a graduated split increasing with productivity and 18% with a capped commission split. 

By demographics, 66% of respondents were female, up from 65% in 2020, while the median age was 56, and 77% were white, 11% were Hispanic and 8% were Black. Ninety-three percent had some post-secondary education, and 31% completed their bachelor’s degrees. 

NAR conducted the 97-question survey in March, emailing it to a random sample of 176,494 Realtors and receiving a total of 9,220 responses. 

How to get started with video marketing

Video-enhanced real estate listings generate 403% more interest than those without, and while video marketing is extremely powerful for agents, it remains highly underutilized.

According to the NAR Research Group’s 2021 Technology Survey, 37% of participants claim they use video in their marketing, while 27% admitted they don’t. The other 35% said they are not presently using video for marketing but plan to do so soon.

For agents still putting off video marketing, it’s not too late to get started in learning to create high-quality video content for each property you list and to market it yourself.

Four advantages of using video marketing

  1. The facts are self-evident. Customers are increasingly interested in videos more than other mediums, such as text and photographs. You will generate leads, beat out competitors and showcase your properties and services in a visually striking manner.
  2. One of the most important aspects of real estate is trust. Helping clients buy or sell a home entails winning their trust and demonstrating your integrity. Video can be used not only to showcase an agent’s skill or property, but also to build trust — thus building a good relationship with potential clients.
  3. Time is money. And with the initial investment of your time to create your marketing videos, it will pay off, as you can reuse them again and again to promote your business, saving you time in the long run.
  4. Google and the other search engines love videos, and with fresh content, your website will rank higher and higher as you go.

Getting started

A wide variety of tools is available for creating videos. If you are a beginner, I’ve found that WeVideo works best. It is easy, fast and flexible. You do not need prior experience or sophisticated equipment to create fantastic videos with WeVideo.

Advantages of WeVideo

The free online video editing application combines the ease of use of a simple editor with the functionalities of professional editing software. You can quickly upload videos and begin editing them in the storyboard thanks to its JumpStart feature.

It has an easy-to-use interface and dashboard that allows access to all features with a single click or through drag-and-drop.

With a paid subscription, you have over 1 million videos, stock images and audio clips at your disposal. You can also integrate a wide range of media resources into your project.

It gives you the ability to work on high-resolution videos up to 4K Ultra HD, allowing you to provide your audience with an unforgettable experience. And, because these high-end videos take up a lot of space, the software includes cloud storage, where you can keep all of your data, including ongoing projects.

WeVideo syncs all of your work across multiple devices, ensuring that everything stays in sync even if you work on a project on multiple devices.

Create videos on any device, including Chromebooks, Macs, Windows machines and smartphones. In addition, WeVideo mobile apps for Android and iOS smartphones allow you to edit videos on the go.

After you’ve finished editing, you can share your work with the rest of the world directly from the app on social media platforms like Facebook and YouTube.

Disadvantages of WeVideo

WeVideo offers practically everything you need for editing. However, it lacks some advanced features that professional video editors frequently use. For example, picture-in-picture, multicam editing, support for 3D and 360-degree videos, LUTs and other features are absent.

More advanced options

WeVideo is great for beginners, but if you need something more advanced, there are many available, though you will need some prior experience to navigate through some of them. Here are a few of the better ones:

Adobe Premiere Pro CC
Shortcut
HitFilm Express
Final Cut Pro X
Lightworks
Corel VideoStudio Ultimate
Blender

The bottom line

Our real estate industry is one of the few sectors with significant video potential yet to be exploited. As a real estate agent, you’ll find that video offers a level of value that images and text simply cannot match. So, start making use of videos today and take your business to a new level.

Anne Ewasko is a veteran Realtor in the Chicago area and a longtime techie. Visit her at anne.luxhomechicago.com.