5 Tech Tools for Real Estate Team Productivity | AgentEDU.com

5 Tech Tools for Real Estate Team Productivity

Marci Sepulveda Leave a comment

Keeping a team of real estate agents organized and on task can be a difficult and thankless endeavor. Luckily, there are many technologies available to help real estate teams work together, giving team leaders one less thing to worry about. Here are five tools that can help your real estate team collaborate and stay productive.

#1. Internal Communication: Slack

Slack is internal communication for the modern team. Team members can organize projects into channels where they can instant message, share files, chat, and make calls. Slack allows users to simply drag and drop files of almost any kind into a channel to share with a group – for real estate teams, that could include Excel files of listings, as well as contracts in PDF format.

Useful features:
Customizable notifications – receive alerts only for important events
Comprehensive search – pull up every channel, message or file related to a client
App integrations – Slack can be integrated with other apps you may already use

#2. Proofreading On-the-Go: Grammarly

Grammarly is an extension that can be an add-on for browsers, platforms and apps – anywhere team members need to write and edit text. It flags spelling mistakes, grammatical errors, and problems with sentence structure as users type. According to a study by Redfin and Grammarly, 43.3 percent of respondents said they would be less likely to tour a home if its listing contained spelling errors or incorrect grammar.

Useful features:
Wherever you need it – add Grammarly to your Chrome browser, and use it in Twitter, Facebook, Tumblr, LinkedIn, Gmail, your desktop, and many other places
More than spellcheck – prevent usage, grammar, and contextual spelling errors
Grammar for everyone – plans are available with group pricing

#3. Electronic Document Signing: HelloSign

HelloSign is eSignature software that agents can use to gather legally-binding signatures on documents like listing agreements, contracts, and offer letters. HelloSign’s interface is simple, and brokerages or teams can sign agents up to share branding, coordinate documents, track document status and more.

Useful features:
Track progress – monitor the status of documents sent out for signing
Efficiency en masse – request signatures from up to 20 people simultaneously
Secure and seamless – integrates with popular apps like Dropbox, Google Drive, and Evernote

#4. Organization: Evernote

HelloSign is eSignature software that agents can use to gather legally-binding signatures on documents like listing agreements, contracts, and offer letters. HelloSign’s interface is simple, and brokerages or teams can sign agents up to share branding, coordinate documents, track document status and more.

Useful features:
Smart search – search text within images and documents, including handwriting
Digitize contacts – build up your contacts by scanning and digitizing business cards
Share and collaborate – share files and edit together with other users

#5. Social Media Marketing: Buffer

Agents active on social media will like Buffer, which is a social media service that distributes content across social media platforms and optimizes posting times to reach to as many followers as possible. With one click, agents can use Buffer to post on all of their social media accounts, including Twitter, Instagram, and LinkedIn.

Useful features:
Create optimized images – make and share custom images within Buffer that are optimized for Twitter, Instagram, Facebook, and Pinterest
Get ahead – schedule posts ahead of time
Queue as you go – through Buffer’s browser extension, agents can add content to their posting queue as they browse the Web

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

4 Things Every Effective Branding Ad Needs | AgentEDU.com

4 Things Every Effective Branding Ad Needs

Marci Sepulveda Leave a comment

Successfully attracting new clients to grow your real estate business can be challenging if you don’t know how to maximize on your brand advertising. Below are four elements every brand advertisement needs to catch the eye of potential clients so you can convert the leads.

#1. Company Name, Logo, and Slogan

Including your name, company name and logo in all branding material should be instinctive, but you’ll also want to remember to include a slogan that’s unique to your brand. Your slogan should be catchy, consistent with your brokerage’s theme and communicate to clients that you know what you are doing. Your slogan should appear on your website, social media accounts and all branding materials.

#2. Contact Information

The point of distributing brand advertising is to grow your business. In order to generate leads, you’ll need to make sure all your contact information is displayed clearly on your advertisements. This includes your phone number, email address and link to your website. Agents who make it easy for consumers to contact them are more likely to convert potential homebuyers into clients. 

#3. Professional Photography

Whether it’s your headshot or images of listings, the photos featured in your advertisements should be taken by a professional photographer. While it may seem trivial to spend money on a professional photographer, quality photos will stand out to consumers, and demonstrate your willingness to invest in business and your clients. 

#4. Testimonials from Former Clients

Client testimonials are a great way to demonstrate your success. After a great experience with a client, ask them if they are willing to provide a testimonial that could be used for advertising purposes in the future. If they agree, you can include their testimonial in your advertisements. Potential clients will look positively on endorsements from past clients as a reason to hire you.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.