How power dialers can make you a power agent

Anne Ewasko Leave a comment

Do you ever wonder how power agents are able to generate so much business? Believe it or not, many of them are cold-calling, and they are able to do it en masse.

Cold-calling is still a tried-and-true method for generating business, but it can become tedious, time consuming and oftentimes takes a back seat to more modern ways of communicating with prospects. Technology has simplified this process and provides an efficient way of managing your call loads. The secret sauce behind these power agents is the power dialer.

What is a power dialer?

A power dialer is an auto-dialer that quickly helps you place calls in quantity while also managing voicemails, hang-ups and incorrect numbers. They work off of lists of your contacts or from lead lists that you have sourced for potential customers. They will contact the numbers one or more at a time, pausing others upon connection of a call before going to the next.

Benefits of power dialers

With an automated dialing system in place, agents can make up to five times more daily calls than they normally complete manually. The efficiency of having a power dialer in place saves countless hours of individually dialing each number and tracking the results. It’s truly a “numbers” game — the more people you are able to contact, the better your chances of scoring new customers.

3 Top power dialers used by power agents:

1. RedX

RedX is ideal for agents driven to make cold calls and aggressively interact with fresh leads. It is also among the most reasonably priced. The RedX Power Dialer places a continuous stream of calls through your computer or mobile device. When someone picks up the phone, you are immediately connected, and as soon as they hang up, the dialer has the following call ready. RedX also offers lead data and scripts so you know precisely what to say when someone answers. This is a great system if you want to start cold-calling FSBOs or expired listings, or even for circle prospecting around a new listing.

2. Vulcan7

Vulcan7 is cold-calling software that will provide not only power dialer capabilities, but also a CRM with access to leads through partnerships and APIs for expired listings, FSBOs, FRBOs and pre-foreclosure leads to agents. It is also the most expensive due to the high caliber of its lead services. They include a straightforward CRM, a dialer and a circle prospecting tool, which are ideal for agents who like circling prospects once a sale is closed or a new listing is acquired.

3. Mojo

The Mojo Dialer software stands out due to its exclusive copper-based technology that provides crystal-clear call quality and multi-line dialing capabilities. The prospecting packages offered in Mojo’s lead store are a little less expensive than others on the market. Included is a lead-management CRM to keep your leads organized. They provide a variety of lead types to choose from that can be very targeted depending on your needs.
Which power dialer is best for you?

Choose the one that has the lead options you are looking for. Determine what your sales goals are and if your budget fits your needs. Make a commitment to become an expert cold-caller. In time, as you perfect your skills, you will see that your power dialing can turn you into one of those power agents!

Anne Ewasko is a veteran Realtor in the Chicago area and a longtime techie. Visit her at anne.luxhomechicago.com.

3 things to do to take advantage of the shifting market

Special Contributor Leave a comment

By Jared James

Unless you’ve been on hiatus for the last six months, you have for sure heard the words “shifting market” more times than you care to count. The problem with this is that it puts the focus on the wrong place. The question is not whether the market is shifting; the real question is how you are shifting in your own business to stay ahead of the market and remain the best option for your consumers moving forward.

Let’s talk about that.

I’m a big believer that there is no such thing as a good market or bad market. There’s just the market you are in and what you do with it. I don’t just run one of the largest coaching and training companies in the industry today; I’m one of those rare breeds that actually sold a lot of real estate before getting into this side of the business, and I can tell you that my best year ever selling was 2008. Not exactly the best time to be selling, according to all reports at the time.

So, here we find ourselves again at a time when the headlines are less than ideal and yet opportunities are everywhere if you know where to look and how to
capitalize.

Here are a couple of tips to help you take advantage of the market we are in while so many of your competitors are just hoping things go OK and waiting to see what happens.

1. Don’t build your business on rented land

Would you build a house on rented land? Of course not. Then why are so many of you building your real estate business on sources that you don’t control? That’s a dangerous game when you consider that any one of them could pull the plug on their leads program and you would be out of luck. Building on rented land has more to do with the intent than it does the source. I’m actually all for pulling business from third-party companies and buying leads or paying referral fees, as long as you understand that the ultimate purpose of that customer is to get them into your database. Your database is only business that you actually own and control and have direct access to whenever you need it. When you understand the lifetime value of a real estate client, and aren’t just looking at them as a one-time sale, you will start to understand that the answer to any market or the next disruptor is sitting right under your nose: it’s your database.

2. Build your content library

Our business has changed, and while none of you got into real estate to be a content creator, that’s what it now takes to be a successful Realtor.
We teach our students that our job every day is to give people in your area the opportunity to KNOW you so that they have a chance to NO you. Most of the people that would have worked with you in the past are not even giving you an at-bat in today’s world, because the first thing they do is go online and decide who to talk to. The agent that answers their questions before they ever even get a chance to meet is more times than not the one they use.

If you aren’t sure what videos belong in your content library, it’s simple … just look at the questions that your clients ask you by text and email, and answer those questions one by one on YouTube, Instagram and Facebook. That will be the start you need to get going.

3. It’s time to be a professional again

We just came through a market that was a fool’s gold market for anyone new in the business. That wasn’t a normal market by any standard. We are now entering a market where pros are going to win and winging it won’t cut it anymore. This means that you will actually need to have specific strategies that you follow every day for results. Not sometimes … every day. It will also mean that the words you use will matter again, because, like it or not, we are in sales and the quality of the answers you get will always be determined by the quality of the questions that you ask. So, practice, practice, practice and commit to being a pro.

The coming market should only be scary for those that aren’t prepared, but for the rest of you, get with your coach, come up with your plan for 2023 and then remember what we tell our students every day: consistency is undefeated. It doesn’t matter what you do tomorrow or three days from now. All that matters is what you will still be doing eight months from now if you want to see results and succeed in any market regardless of the conditions around you.

Jared James is an entrepreneur, speaker, coach and author.