A Marketing Plan That Will Rev Up Your Income

Marci Sepulveda Leave a comment

Possibly the most important part of your business plan is how you will market yourself to potential clients. If you are unable to demonstrate to buyers and sellers why you are the right agent to represent them, the rest of your business plan means nothing. Watch our video below to learn how to successfully market yourself to potential clients and grow your income.

 

 

For more on marketing your business, sign up for our selection of marketing-focused courses.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

3 Tips for Building Lifelong Relationships with Your Clients

Marci Sepulveda Leave a comment

You just finalized the transaction. Your clients are very pleased with their new home. Smiles abound.

It seems as though everything went according to plan, but how can you truly seal the deal and ensure that you will have a lifelong relationship with your client? Here are three strategies to consider.

#1. Tokens of Appreciation

Saying “thank you” is one thing, but offering tangible signs of appreciation is undoubtedly the way to go. For instance, send your clients a hand-written note after they move in to their new home that thanks them for their business and wishes them luck in their residence. Offering them a gift from one of your area’s many local businesses and restaurants (we detail several options here) is also a great way to stand out and make your appreciation clear.

#2. Be a Consistent Resource

There are an endless supply of resources nowadays for news about housing, but you can establish yourself as the go-to expert for any questions your clients may have. A weekly newsletter or blog, for instance, are both terrific way to both demonstrate your knowledge of housing and remain a presence in your clients’ future housing decisions; the next time they need to buy or sell, they’ll remember not only your past interactions, but also those excellent newsletters you provide that inform them about the marketplace.

#3. You’ve Got a Friend

Finally, treat your clients not as walking dollar signs, but as true friends. Take note of birthdays and anniversaries and send cards on the special day. Know when their children are graduating from high school, and send them a note of good wishes. The better you get to know your clients, the more opportunities you have to check in and keep the personal relationship alive.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.