Tag: Advertising

VHT Studios Partners with AgentEDU to Offer Real Estate Agents Best-in-Class Online Real Estate Photography Training Course

Marci Sepulveda Leave a comment

Real estate professionals seeking to learn about photography or sharpen their skills can subscribe to a new online class offered through AgentEDU.com, a growing national training platform for real estate agents, in partnership with VHT Studios, the nation’s leading real estate photography and visual marketing company.

AgentEDU and VHT Studios are rolling out the course, “How to Take Real Estate Photography,” to provide agents of all levels with direct online instruction on how to take gorgeous, high quality real estate photography so their listings stand out from the competition, attract more buyers and sell faster. The course is available with a subscription to AgentEDU.com. See an intro video to the course, here.

“We are turning to VHT Studios for the company’s unmatched expertise and deep commitment to serving the real estate community,” said Anne Hartnett, AgentEDU’s Managing Partner. “Agents know that quality photography for their listings is essential to grabbing a buyer’s attention, contributes to a shorter market time and helps get the best price for your listing,” she added.

AgentEDU is an online video training platform designed to help real estate agents at every level advance their skill sets, expand their industry knowledge and become better agents. AgentEDU lets agents access valuable learning resources anytime and anywhere so they become top producers with increased earnings and a plan for continued growth.

The partnership solidifies VHT’s position as the real estate agent’s primary resource for real estate photography while adding to AgentEDU’s extensive library of courses designed to help agents hone their skills and build a successful real estate career.

“We are proud to partner with AgentEDU and their parent company, Agent Publishing to provide this convenient and easy-to-access educational resource to real estate professionals,” said Sarah Anderson, Vice President, Marketing, VHT Studios.

“Over the past 20 years, we’ve proven that stunning real estate photography is the most effective way to attract buyers’ attention and sell homes. Yet, many real estate professionals don’t include high quality photographs in their listings, web sites, advertising and other real estate marketing materials. An online photography course offered through AgentEDU now makes it easy for agents to elevate their marketing expertise, attract new clients and grow their brand and business,” she added.

View this introductory video of the course, “How to Take Real Estate Photography.”

About Agent Publishing
As a leading trade publication with more than 15 years covering residential real estate, Agent Publishing’s influence extends to agents across the country through print and digital magazines, live events and career development.

Agents, brokers, builders, developers, lenders, appraisers and other real estate professionals rely on Agent Publishing for a cutting-edge mix of fresh local reporting, detailed analysis of major national trends and profiling of top industry professionals. Agent Publishing is unmatched in helping residential real estate professionals better serve clients and stay on top of ever-changing industry trends and news. Learn more at http://www.AgentPublishing.com, AgentEDU.com and follow us on LinkedIn.

About VHT Studios
VHT Studios celebrates 20 years of delivering excellence to top real estate professionals who rely on VHT Studios for stunning professional photography, virtual tour videos, virtual staging, drone photography and video, interactive and standard floor plans, 3D home tours, and image management services.

VHT Studios’ broad range of visual marketing services ensures properties get seen more, sell and rent faster and at a greater price, which also helps real estate agents attract new clients and grow their businesses. A full-service partner to leading agents, brokerages and businesses, the VHT Studios team delivers the most powerful marketing and selling tools – starting with high-quality photography — through creation and final display. For more information, visit us on VHT.com, Facebook, Twitter, LinkedIn or Instagram.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

3 Quick Steps to Set Your Real Estate Budget | AgentEDU.com

3 Quick Steps to Set Your Real Estate Advertising Budget

Marci Sepulveda Leave a comment

One of a the biggest mistakes a real estate agent can make is neglecting to see value in marketing their brand with a sufficient advertising budget.

Successful marketing campaigns can increase awareness of your brand, your business and your income. But how do you determine just how much of your annual income to allocate to marketing? Below we outline three steps to determine just how much you should budget for your advertising efforts.

#1. Observe Market Trends

To understand what marketing strategies are worth investing in, take some time to analyze market trends and compare your company with others in the industry. Look at marketing efforts from similar companies, both online and offline, to determine where companies in your industry advertise and how much they spend. Understanding the ad budgets of comparable companies in your industry can be valuable insight for developing your own budget.

#2. Calculate a Percentage

Look at your average annual income and consider how long you’ve been in business. Younger companies rely heavily on aggressive marketing plans to increase brand awareness and drive revenue. If your company is five years old or younger, experts suggest devoting between 12 and 20 percent of gross revenue to marketing. For older companies, brand awareness and a profitable customer base have already been established, meaning these companies can allocate a slightly smaller budget to advertising efforts, between six and 12 percent of gross revenue.

#3. Determine the When, Where, and How

When, where and how should you spend your marketing budget? Your initial observation of market trends and other comparable companies advertising strategies can be a great starting point to determine where to spend your marketing budget. Once you know where you want to spend your marketing dollars, how much should you spend in each place?

How To Allocate Your Budget

With the rise in online marketing, it can be assumed that a significant portion of your budget will go to online marketing efforts, and Forrester Research provides great insight into how your online budget should be allocated:

Search Engine Marketing

Search engine marketing, including keyword optimization, requires the most significant online spending, capturing about 14 percent of total marketing budgets.

Display Advertising

Display advertising, like banner ads and re-targeting, is the next largest, taking ten percent of total marketing budgets.

Social Media Marketing

Social media marketing is relatively cheap, but by no means free: Most companies devote two percent of their total marketing budgets to maintenance on social sites.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.