As a busy professional, the sheer amount of new technology that is served up to you on a regular basis can sometimes leave your head spinning. As real estate itself is getting smarter, the pressure to adopt new technologies in your office increases. New platforms and software programs promise to save you time, deliver better leads and automate many of your processes — but they’re not all created equally, and not all of them are created with the real estate professional in mind.
We often hear about the state of technology for consumers, but yet relatively little about how brokerage-specific technology is evolving. For example, overseeing real estate teams requires not only people management but also tracking and evaluating workflow and productivity. As a business owner and a team leader, you have to understand how your team is using their time, communicating with one another, engaging with brokerage clients and prospects, and how paperwork is being completed. You also need to understand how commissions are earned and how leads are being generated.
Smart real estate software provides your agents with everything from lead generation to video editing, as well as open house management software and help with tracking their expenses. The right technology tools can not only help streamline your listings and closings by simplifying transaction management, but they can also help to lead to greater agent satisfaction and retention. Of course, it’s good to know what tools can help you achieve greater productivity within your team.
A mobile-compatible video marketing tool
One of the first things your agents should do is to create a video profile, on top of a written bio, to use with their website. Not only does this allow prospects to feel like they’re getting to know your agents, but it is also proven that video is a more engaging tool than just photos.
While anyone can create a quick video on their smartphone, using this type of program will allow you to create a more polished and professional-looking video, complete with filters, headers, logos, music, and more.
CRM software designed with real estate in mind
While CRM programs are certainly nothing new, you might want to consider using one with real estate-specific capabilities. While any CRM is capable of keeping track of your prospects, clients, contacts, and appointments, something that goes beyond the basic canned email message for things such as your clients’ anniversary or notes of congratulations can be instrumental in scaling up your business.
Real estate-specific CRMs also tend to come with relevant add-ons, like website templates, email drip campaigns, and even the ability to integrate directly with your existing social media accounts for a seamless experience.
A tool for scheduling that works with your calendar
Wouldn’t it be nice if your clients were able to find out quickly when you’re available and book time with you on their own? Imagine all of the back-and-forth communication that could be saved. Fortunately, there are tools and apps that allow your clients to tap into your calendar and book appointments with you directly — saving you time and making the process easier for your clients and prospects, as well.
Want to learn more?
It’s important to keep in mind what real estate technology will help you connect best with your clients. To learn more about the tools that every team needs to manage time, clients, paperwork, commissions, and leads to keep a team running smoothly, sign up for our course The Tech You Need to Manage a Real Estate Team today.
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