As a real estate agent, your online presence and social media reputation play a vital role in your business — perhaps more than you may recognize. Nearly every homebuyer these days will begin their search online and look for online reviews to check out what people are saying about you.
Many business owners only think of Yelp, but reviews are everywhere online. Not surprisingly, 89% of clients search for information about a real estate agent online before making the decision to contact them at all.
That said, glowing online reviews can not only help to enhance and build your online profile — they are likely the deciding factor in a potential buyer or seller’s decision to contact you or use your services. In fact, the NAR Profile of Buyers and Sellers indicates that home sellers value the reputation of an agent (31%) more than any other factor when selecting an agent to sell their home.
So, whether you’re trying to gain more reviews on your Yelp page, on your Facebook business page, or for your realtor.com or Zillow profile, let’s look at some must-remember tips for success:
#1. Let Clients Know About Your Online Profiles
There’s a fine line between making your clients uncomfortable by aggressively and openly asking for reviews versus simply letting them know about your online profiles and their ability to leave a review if they’re comfortable.
To ensure your clients know about their ability to leave a review, consider adding your social profiles to your website and email signature. If you have a Yelp page, for example, you can add a Yelp button to your email signature, which can immediately take them to your profile. If you’re a broker, you may also consider adding social media icons to your brokerage’s storefront.
#2. Make Engagement a Priority
Most seasoned real estate agents run drip email campaigns that keep their sphere of influence up-to-date on market conditions, new listings, or even community events.
As part of your ongoing engagement and lead nurturing, consider adding your new testimonials to the footer of your email. Or, perhaps you ask your client if you can feature their review in your latest e-blast or blog. Ideally, you would ask only after they’ve provided a review on their own terms — without you instigating it.
This not only helps your testimonials and reviews be seen by a wider audience, but it can also be a nice way of showing your clients you appreciate the time it took for them to review you … which leads us to our next point …
#3. Show Your Thanks
Always send a quick note or Thank You card to your client for their review. And, if the review was less than stellar, you should still reach out. This is a great opportunity to acknowledge the feedback and put steps into place to learn and grow from the experience.
If you find yourself getting too emotional about negative reviews, you might also consider asking a trusted confidant or admin at your brokerage to help formulate responses.
Grow Your Online Reputation
The importance of online reviews and your social reputation grows with every click of a potential client’s mouse. To learn more about increasing your online presence, sign up for our AgentEDU® course Yelp for Your Real Estate Business today.
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