Tag: Communicating with real estate clients

The Tech Every Real Estate Assistant Needs To Connect With Clients

Marci Sepulveda Leave a comment

It can be extremely difficult to find time to manage all the daily communications required to be a successful real estate agent.

How Real Estate Assistants Utilize Tech to Grow Business

Technology has opened up new avenues of communication, and a good assistant can step in and help you stay connected with your clients in many ways.

Use of Text Messages Growing

Text messaging is growing in popularity among both salespeople and clients. According to an Ellie Mae survey of both consumers and sales professionals, 76 percent of respondents say they are confident in a text message’s potential to improve the buying experience by speeding up key processes. They also reported being just as comfortable texting with businesses they have a relationship with as they are with colleagues.

Age-Based Preferences Still Exist

Meanwhile, 63 percent of all homebuyers surveyed in the National Association of Realtors’ 2018 Home Buyer and Seller Generational Trends report said it is important that agents send property information and communicate through text message. Unsurprisingly, younger generations are more likely to prefer this method: Sixty-nine percent of those ages 37 or younger consider it important, compared with 61 percent of those ages 38 to 51.

Email is Still King

Even with the explosion of text usage between client and customer, email remains king. A recent survey by NAR found that 96 percent of its membership uses email either daily or nearly every day, making it the most used form of communication by real estate agents. But many agents simply don’t have the time to dedicate to using these technologies to grow their business. Nor do they have the time to properly train an assistant.

Our New Assistants Track

That’s why AgentEDU has released a new Assistants track, with courses specifically designed to train an assistant in the technologies needed to support a successful agent. How to Use Technology to Support Agent Success, A Real Estate Assistant’s Role in Social Media and Technology for Real Estate are 10-minute videos designed to train an assistant on how to stay engaged with clients and contacts, organize tasks, manage your digital presence and more. Click here to explore the entire Assistants track at AgentEDU. 

Don’t let another client slip through the cracks. AgentEDU’s new Assistants track will train your assistant in the skills needed to support your business on a daily basis.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

A woman talks on the phone while taking notes.

Why Most Consumers Hate How Their Real Estate Calls are Handled

Marci Sepulveda Leave a comment

Could you be missing out on business because of how you handle client calls?

Chicago Agent magazine published an interesting article this morning on consumer satisfaction with real estate companies’ phone manner:

New research from the PH Media Group has found that only 28 percent of American consumers are satisfied with the way real estate businesses handle their phone calls. The study also found that the standards for phone manner for the real estate business are below the American average of 32 percent.

Poor call handling is a frustrating experience for the American consumer, and can be the difference between attracting new business and putting potential clients off permanently, said Mark Williamson, sales and marketing director of PH Media Group. Companies that provide a top-class call handling experience can distinguish themselves from the competition. But the research results suggest real estate firms still have a lot of work to do in this respect.

You already know that the way you talk to clients – both in person and on the phone – is a huge part of your professional image. But do you know which conversational pitfalls to avoid, and what communication techniques can help you gain new business?

If you aren’t sure, then it might be time to brush up on your communication skills. Real estate is all about relationships, and if you want to win prospects’ business (and make your clients so happy that they’ll send you referrals) then your interactions with them must be polished and purposeful every time.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.