As of Q2 2016, Facebook had 1.71 billion monthly active users, according to statista.com.
This large group of active users can be reached through Facebook’s many advertising offerings. But agents who aren’t familiar with those offerings may not know how beneficial they could be for their real estate business – or, worse, they may have been exposed to some common misconceptions about Facebook advertising. Below, we’ve highlighted some of those misconceptions with the intention of setting the record straight:
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