Tag: Multiple offers

The Tech Every Real Estate Assistant Needs To Connect With Clients

Marci Sepulveda Leave a comment

It can be extremely difficult to find time to manage all the daily communications required to be a successful real estate agent.

How Real Estate Assistants Utilize Tech to Grow Business

Technology has opened up new avenues of communication, and a good assistant can step in and help you stay connected with your clients in many ways.

Use of Text Messages Growing

Text messaging is growing in popularity among both salespeople and clients. According to an Ellie Mae survey of both consumers and sales professionals, 76 percent of respondents say they are confident in a text message’s potential to improve the buying experience by speeding up key processes. They also reported being just as comfortable texting with businesses they have a relationship with as they are with colleagues.

Age-Based Preferences Still Exist

Meanwhile, 63 percent of all homebuyers surveyed in the National Association of Realtors’ 2018 Home Buyer and Seller Generational Trends report said it is important that agents send property information and communicate through text message. Unsurprisingly, younger generations are more likely to prefer this method: Sixty-nine percent of those ages 37 or younger consider it important, compared with 61 percent of those ages 38 to 51.

Email is Still King

Even with the explosion of text usage between client and customer, email remains king. A recent survey by NAR found that 96 percent of its membership uses email either daily or nearly every day, making it the most used form of communication by real estate agents. But many agents simply don’t have the time to dedicate to using these technologies to grow their business. Nor do they have the time to properly train an assistant.

Our New Assistants Track

That’s why AgentEDU has released a new Assistants track, with courses specifically designed to train an assistant in the technologies needed to support a successful agent. How to Use Technology to Support Agent Success, A Real Estate Assistant’s Role in Social Media and Technology for Real Estate are 10-minute videos designed to train an assistant on how to stay engaged with clients and contacts, organize tasks, manage your digital presence and more. Click here to explore the entire Assistants track at AgentEDU. 

Don’t let another client slip through the cracks. AgentEDU’s new Assistants track will train your assistant in the skills needed to support your business on a daily basis.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

How to Win in a Multiple-Offer Situation

Marci Sepulveda Leave a comment

In a multiple-offer situation, a buyer’s needs will be very different from a seller’s. Are you confident you can beat other deals for your clients?

Some Initial Questions to Ask

In a multiple-offer situation, your clients will rely on you to show them how to put the best offer together, strategize against the competition, and triumph at the negotiation table.

There are many, many factors that you will need to analyze in order to advise your clients:

What’s your client’s budget?

Are you shopping in a buyer’s market or a seller’s market?

What’s the seller’s timeline?

What’s the competition’s strategy in putting their offers together?

…and many more.

Buyers and Sellers Have Very Different Needs

With so much going on in a multiple-offer situation, simply dealing with competing offers may seem stressful enough already.

But remember: you also need to understand how to handle these situations for buyers and sellers, because the needs of these clients will be very different, and the strategies you’ll use to represent them and get them the best outcome when multiple offers are flying around will vary.

Are you confident that you can get a seller client the best possible price for their home? What about the factors beyond price – timing, finances, various contingencies – that will affect the value of an offer?

For buyers, you’ll need to have a keen sense of timing and understand the interactions between a seller and the competing buyers. You’ll also need to know when to compromise and when to walk away if that’s what’s best for your clients.

Your Clients Rely on You

Your clients will depend on you to advise them. As their agent, they trust in your ability to accurately read the situation, weigh the factors in their favor and against them, and always, always provide guidance that’s in their best interest.

If this sounds complicated, it may be time to brush up on your negotiation skills.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.