Tag: Negotiation

The Tech Every Real Estate Assistant Needs To Connect With Clients

Marci Sepulveda Leave a comment

It can be extremely difficult to find time to manage all the daily communications required to be a successful real estate agent.

How Real Estate Assistants Utilize Tech to Grow Business

Technology has opened up new avenues of communication, and a good assistant can step in and help you stay connected with your clients in many ways.

Use of Text Messages Growing

Text messaging is growing in popularity among both salespeople and clients. According to an Ellie Mae survey of both consumers and sales professionals, 76 percent of respondents say they are confident in a text message’s potential to improve the buying experience by speeding up key processes. They also reported being just as comfortable texting with businesses they have a relationship with as they are with colleagues.

Age-Based Preferences Still Exist

Meanwhile, 63 percent of all homebuyers surveyed in the National Association of Realtors’ 2018 Home Buyer and Seller Generational Trends report said it is important that agents send property information and communicate through text message. Unsurprisingly, younger generations are more likely to prefer this method: Sixty-nine percent of those ages 37 or younger consider it important, compared with 61 percent of those ages 38 to 51.

Email is Still King

Even with the explosion of text usage between client and customer, email remains king. A recent survey by NAR found that 96 percent of its membership uses email either daily or nearly every day, making it the most used form of communication by real estate agents. But many agents simply don’t have the time to dedicate to using these technologies to grow their business. Nor do they have the time to properly train an assistant.

Our New Assistants Track

That’s why AgentEDU has released a new Assistants track, with courses specifically designed to train an assistant in the technologies needed to support a successful agent. How to Use Technology to Support Agent Success, A Real Estate Assistant’s Role in Social Media and Technology for Real Estate are 10-minute videos designed to train an assistant on how to stay engaged with clients and contacts, organize tasks, manage your digital presence and more. Click here to explore the entire Assistants track at AgentEDU. 

Don’t let another client slip through the cracks. AgentEDU’s new Assistants track will train your assistant in the skills needed to support your business on a daily basis.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

Become an Unstoppable Negotiator in 10 Minutes

Marci Sepulveda Leave a comment

Love it or hate it, negotiating is an integral aspect of your real estate career.

Some agents thrive on the rush they get from negotiating, while others wish that it wasn’t a part of the job at all. Wherever you stand, negotiation is going to be an unavoidable and central element of your real estate business, and you need to become a pro.

Anyone Can Learn How to Negotiate

You may think that only strong, confident people can be skilled negotiators, but anyone can succeed at the negotiating table if they know what they’re doing. If you have the tools you need and strong industry knowledge, then there is nothing to be afraid of.

Your clients rely on you to help them get the best outcome possible and will need you to be on top of your game in negotiations. At the heart of negotiating is an understanding of how information plays into a situation, and using that knowledge to help your clients make decisions.

Become a Master Negotiator

Do you know:

  1. How to use comps and market knowledge to make a strong case?
  2. What’s appropriate to advise a buyer vs. a seller client regarding offers?
  3. What role timing has in negotiation?
  4. How to get the best outcome for your clients without sacrificing a relationship with those on the other side of the table?

If your answer to any of those questions was “no”, you need to brush up on your negotiation skills.

You need practical, actionable knowledge to become an accomplished negotiator in any scenario. Are you confident that you know how to negotiate for a seller in a buyer’s market? How would you proceed with a buyer in a seller’s market?

…Not sure?

Learn from industry professionals who can give you actionable steps to master proven negotiation techniques. AgentEDU’s courses were developed to teach agents the skills they need in the real world, especially the dedicated Negotiation skills track.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.