Protecting Your Business From Politicians: How Elections Impact the Real Estate Cycle

How does the country’s political climate affect the real estate cycle and, more specifically, what does that mean for you, as a real estate professional?

One of the biggest factors behind the housing crash and recession was politicians demanding banks become more lenient in their loan process, including loosening the criteria on lending, which allowed many people with subpar credit to obtain home loans they otherwise wouldn’t have been able to afford. 

This illustrates the connection between politics and real estate , and the effects the former can have on the latter. Part of what affects how this cycle evolves and progresses are the platforms and policies of the administrations that are in office at the time. Here, we’ll walk you through how this cycle works and how it can be affected by who is in the office and why. 

The real estate cycle

The real estate cycle tends to follow four distinct phases. As an agent, you’ll want to develop a business plan flexible enough to weather these shifts in the market.

  1. Recovery. The recovery phase occurs just after a recession and is the bottom of the real estate trough. In this phase, both occupancy rates and rental rates are low, due to low and diminished demand. 
  1. Expansion. In the expansion phase, the market is on an upward swing, due to an increase in demand. Here, a generally strong economy and job growth (both affected by the political climate at the time) help drive occupancy rates and rent upward. 
  1. Hypersupply. The hypersupply phase occurs after expansion, and describes the time when the equilibrium between real estate supply and demand tips toward oversupply, due to overbuilding. A true mark of hypersupply is rising vacancy rates. Rent growth may still remain positive, but you’ll also notice declining levels. 
  1. Recession. While a recession sounds bad, and it can be truly difficult for some buyers who came to the market late because they didn’t see the recession coming, it can also be a great opportunity for savvy buyers. Prescient investors are able to spot a recession coming, and may have already moved some of their assets from stocks to cash so they can take advantage of some of the great real estate offers that come available. While it is likely we will be in some sort of recession in 2020, economists argue that the housing market will be largely insulated from it.

How you can protect your business 

It’s no secret that your clients turn to you to be their local real estate expert. Today, technology has made it easier than ever for consumers to gain access to the basic information they need about many aspects of the real estate industry. By becoming an expert in your local market, you demonstrate to your clients your value, and how it far exceeds just gathering basic information. 

Polling various real estate groups, the adversarial conditions prevailing in the current political arena were frequently cited as being major issues that directly affect real estate, and also indirectly through the impacts these issues have on the economy. 

Understanding the impacts the political climate has on your local market is a great way to demonstrate thought leadership and set yourself apart as an industry expert. In fact, this often translates into increased business. To learn more about how to understand your local market like a pro in seven easy steps, sign up for our course Learning Your Real Estate Market today. 


AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.AgentEDU® is an Agent Publishing brand. For 18 years, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

How to build your referral network

How to Build Your Referral Network with a Newsletter or Blog

As any real estate agent will tell you, referrals from past or existing clients can be a great way to build and expand your business. Once you’ve closed the sale, you have a great opportunity to cultivate an ongoing relationship that can be not only personally rewarding, but professionally rewarding, as well. So how to build your referral network, then?

Positions You as the Local Go-To Expert

You’ll want to stay connected with your clients, positioning yourself as the local go-to real estate expert, prompting your existing and closed clients to eagerly send you referrals and turn to you to represent them in their next sale or purchase. 

But how do you best keep in touch with your clients? How do you walk that fine line of being informative and helpful — without being intrusive or bothersome? One of the best ways to maximize your client referrals is to develop a referral program. And one of the best ways to get the word out about this program is through your newsletter or blog. Here’s what you need to know once you begin generating leads through these practices.

Agents who embrace this kind of content marketing can simultaneously grow their businesses and distinguish themselves as a leader and innovator in their local market, and in the industry as a whole.

Stay Top-of-Mind with Effective Promotion

Once you have your newsletter or blog in place, you need to alert your customers. And from there, it’s all about promotion. Smart real estate professionals know to consider multiple avenues of promotion to remind your customers of your newsletter or blog — and add calls to action (CTAs) for clients to sign up to keep in touch at every touchpoint.

Add a CTA to your email signature, directing contacts and clients to sign up for updates to new posts or to be added to your newsletter mailing list. 

Why Real Estate Professionals Should Blog

Let’s break down the tactics on how to build your referral network with a blog, and why they work so well at it. Listed below are three practical and specific outcomes. While it’s important to adopt a long-term mindset to really see momentum build, in all likelihood you should start to see positive increases relatively quickly in all of these areas.

#1. To Generate Website Traffic

According to inbound marketing giant, Hubspot, companies and brands that blog receive 55 percent more website visitors than those that do not. Because your blog acts as a vehicle to drive traffic to your website, there is more opportunity to convert visitors into clients. 

#2. To Foster Interaction

Blogging allows you to interact with your clients, and also gives them the opportunity to provide you with valuable feedback. Invite and encourage your followers to talk to you by leaving comments or questions — and you can even turn some of the better questions into their own blog posts. 

#3. To Build Authority and Trust

Blogging also allows you the opportunity to showcase your knowledge and demonstrate your authority in your field. By utilizing your real estate knowledge to write solid content, you will quickly begin to earn the trust — and the business — of your followers. If you’re looking for ways to further build your reputation online, you’ll want to get your clients to leave you reviews.

Real Estate Blogging Best Practices

  • Make sure you’re always linking your blog posts to related and relevant pages on your website, and link your social media posts to your blog posts. 
  • Update your blog on a regular basis. A good rule of thumb is to start with one blog post a week. Once you’re comfortable, consider bumping up that number. Research has shown that companies that blog receive 434 percent more indexed website pages that those that don’t
  • Optimize your post with keywords, images and, above all else, natural sounding content. 
  • Always include a call to action, encouraging your readers to convert by filling out a form, signing up to follow you, or contacting you directly. 

To learn more about how to build your referral network, including the most effective way to ask for referrals, best practices for staying in contact with past clients, how to use surveys for real growth, and where it is appropriate to make a social connection, sign up for our platform and check out our course Building Your Referral Network today. 


AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.