Your job as an agent is not just to make the deals happen, but also to keep your clients happy and reassured throughout the process.
How can you help your clients buy their new home, while managing the stress that comes with selling their current home on the same timeline? Start things off on the right foot by focusing on these five questions about the home-selling process that sellers around the country say they wish they’d had the answers to before listing their first home, according to Trulia.
#1. How Much Is Your Home Really Worth?
While it’s tempting to tell your clients a high price in order to get the listing, your clients deserve to hear your honest opinion. Conduct a comparative market analysis prior to the listing presentation and discuss with your clients a realistic high/low price range.
#2. How Important Is Your Listing Agent?
This is where your stellar listing presentation comes in. When meeting with potential sellers, demonstrate how hiring you to handle their listing will reduce the stress and pressure that comes with selling their own home. Show them all the work that goes into successfully selling a home, from marketing to home staging to open houses and showings, and prove to them that you’re up for the challenge.
#3. Does Anyone Even Read Listing Descriptions?
According to a grammar-focused Redfin and Grammarly survey, while photos are considered more important than text in listings, “87 percent of the survey participants said that descriptions were extremely important or very important.”
Professionally, clearly written descriptions can add value to listing images and present you as someone who can get all the details right. When writing your listing descriptions, read them out loud or have someone copy edit them for you to catch avoidable errors that could drive potential clients away.
#4. What’s the Best Home Staging Tip?
Reducing the amount of furniture and personal belongings in the home is the most important home-staging tip. When walking your clients through the home-staging process, emphasize the importance of decluttering the home to increase visual appeal and make each room appear more spacious.
#5. Should I Make Plans for the Pets During Home Showings?
Pets are considered a huge turn-off for some potential homebuyers: they can leave lingering odors, trigger allergies and leave behind unsightly damage. Suggest that your clients leave their pets with a friend or family member once the house is listed and showings begin.
If your clients aren’t willing to consider that option, sit down and make a plan to either remove the pets or put them in a pet-friendly cage out of sight prior to showings.
AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.
AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.
