Whether you’re a brand new real estate agent or a seasoned professional, your listing presentation can be the key to successfully converting leads into seller clients. And, we all know that listings are not only an opportunity to sell a home — they’re an opportunity to grow your business. Having a bank of great listings will help you interact with more active home buyers, which can turn into additional business.
With that said, let’s dive deeper into why you need a polished listing presentation and how it can help you grow your business.
#1. Showcase Your Skills
Creating a quality listing presentation gives agents the opportunity to showcase their skills. It’s the perfect opportunity to go beyond your designations and certifications to highlight your sales successes, unique marketing skills, and neighborhood prowess. In fact, according to NAR’s 2018 Profile of Buyers and Sellers, marketing homes (20%), pricing homes competitively (20%), selling homes within a specific timeframe (19%), and finding buyers (14%) are among the top tasks that sellers place a high priority on.
Speak directly to these tasks! Your listing presentation is the perfect way to highlight how your unique skills benefit sellers in these areas.
#2. Build a Connection
NAR’s 2018 Profile of Buyers and Sellers also indicates that the reputation of the real estate agent was by far the most important factor when sellers selected an agent to market their home. Knowing that statistic, you can utilize your listing presentation to build trust and establish a connection with potential home sellers.
To do this, you can include reviews and recommendations, any professional awards or achievements you’ve earned, and any community organizations you’re a part of. If you plan on presenting your listing presentation digitally, a quick video testimonial is a great addition!
#3. Stand Out from the Crowd
How are you different from other agents? Do you create a custom website for each listing? Do you hire aerial photographers or create 3D tours? Is your list-to-sale statistic in the top 5% of all agents in your market? Maybe you’ve sold more homes in a particular neighborhood than any other agent.
Your listing presentation is the ideal opportunity to highlight some of your sales statistics, as well as the unique skill set that sets you apart from the crowd.
#4. Exhibit Your Professionalism
Another reason to have a polished and professional listing presentation is to exhibit your professionalism. Potential sellers want to have confidence that you’ll represent them (and their home) with the utmost professionalism and care.
When you show up to a listing appointment with a tailored listing presentation — you’re showing that you took the time and effort to prepare, that you will work to earn their business, and that you’re a real professional. Setting this tone early in the process is vital not only to a successful client-agent relationship — but also to your professional reputation.
Upgrade Your Listing Presentation Today
It’s time to take a proactive approach to win over potential clients. Having a strong listing presentation will be an invaluable asset in your agent toolbelt — coming in handy time and time again.
To learn more on how to create an unparalleled listing presentation, sign up today for our AgentEDU course on How to Give a Great Listing Presentation.
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