Tag: seller clients

listing presentation

How a Polished Listing Presentation Changes the Game

Marci Sepulveda Leave a comment

Whether you’re a brand new real estate agent or a seasoned professional, your listing presentation can be the key to successfully converting leads into seller clients. And, we all know that listings are not only an opportunity to sell a home — they’re an opportunity to grow your business. Having a bank of great listings will help you interact with more active home buyers, which can turn into additional business. 

With that said, let’s dive deeper into why you need a polished listing presentation and how it can help you grow your business. 

#1. Showcase Your Skills

Creating a quality listing presentation gives agents the opportunity to showcase their skills. It’s the perfect opportunity to go beyond your designations and certifications to highlight your sales successes, unique marketing skills, and neighborhood prowess. In fact, according to NAR’s 2018 Profile of Buyers and Sellers, marketing homes (20%), pricing homes competitively (20%), selling homes within a specific timeframe (19%), and finding buyers (14%) are among the top tasks that sellers place a high priority on. 

Speak directly to these tasks! Your listing presentation is the perfect way to highlight how your unique skills benefit sellers in these areas. 

#2. Build a Connection 

NAR’s 2018 Profile of Buyers and Sellers also indicates that the reputation of the real estate agent was by far the most important factor when sellers selected an agent to market their home. Knowing that statistic, you can utilize your listing presentation to build trust and establish a connection with potential home sellers. 

To do this, you can include reviews and recommendations, any professional awards or achievements you’ve earned, and any community organizations you’re a part of. If you plan on presenting your listing presentation digitally, a quick video testimonial is a great addition! 

#3. Stand Out from the Crowd

How are you different from other agents? Do you create a custom website for each listing? Do you hire aerial photographers or create 3D tours? Is your list-to-sale statistic in the top 5% of all agents in your market? Maybe you’ve sold more homes in a particular neighborhood than any other agent. 

Your listing presentation is the ideal opportunity to highlight some of your sales statistics, as well as the unique skill set that sets you apart from the crowd. 

#4. Exhibit Your Professionalism 

Another reason to have a polished and professional listing presentation is to exhibit your professionalism. Potential sellers want to have confidence that you’ll represent them (and their home) with the utmost professionalism and care. 

When you show up to a listing appointment with a tailored listing presentation — you’re showing that you took the time and effort to prepare, that you will work to earn their business, and that you’re a real professional. Setting this tone early in the process is vital not only to a successful client-agent relationship — but also to your professional reputation. 

Upgrade Your Listing Presentation Today 

It’s time to take a proactive approach to win over potential clients. Having a strong listing presentation will be an invaluable asset in your agent toolbelt — coming in handy time and time again. 

To learn more on how to create an unparalleled listing presentation, sign up today for our AgentEDU course on How to Give a Great Listing Presentation. 

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AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

 AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning. 

5 Questions First-Time Home Sellers Want Answered

Marci Sepulveda Leave a comment

Your job as an agent is not just to make the deals happen, but also to keep your clients happy and reassured throughout the process.

How can you help your clients buy their new home, while managing the stress that comes with selling their current home on the same timeline? Start things off on the right foot by focusing on these five questions about the home-selling process that sellers around the country say they wish they’d had the answers to before listing their first home, according to Trulia.

#1. How Much Is Your Home Really Worth?

While it’s tempting to tell your clients a high price in order to get the listing, your clients deserve to hear your honest opinion. Conduct a comparative market analysis prior to the listing presentation and discuss with your clients a realistic high/low price range.

#2. How Important Is Your Listing Agent?

This is where your stellar listing presentation comes in. When meeting with potential sellers, demonstrate how hiring you to handle their listing will reduce the stress and pressure that comes with selling their own home. Show them all the work that goes into successfully selling a home, from marketing to home staging to open houses and showings, and prove to them that you’re up for the challenge.

#3. Does Anyone Even Read Listing Descriptions?

According to a grammar-focused Redfin and Grammarly survey, while photos are considered more important than text in listings, “87 percent of the survey participants said that descriptions were extremely important or very important.”

Professionally, clearly written descriptions can add value to listing images and present you as someone who can get all the details right. When writing your listing descriptions, read them out loud or have someone copy edit them for you to catch avoidable errors that could drive potential clients away.

#4. What’s the Best Home Staging Tip?

Reducing the amount of furniture and personal belongings in the home is the most important home-staging tip. When walking your clients through the home-staging process, emphasize the importance of decluttering the home to increase visual appeal and make each room appear more spacious.

#5. Should I Make Plans for the Pets During Home Showings?

Pets are considered a huge turn-off for some potential homebuyers: they can leave lingering odors, trigger allergies and leave behind unsightly damage. Suggest that your clients leave their pets with a friend or family member once the house is listed and showings begin.

If your clients aren’t willing to consider that option, sit down and make a plan to either remove the pets or put them in a pet-friendly cage out of sight prior to showings.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.