With new real estate technologies now saturating the market, are open houses still effective home-selling tools?
Real estate technology has grown rapidly over the past few years with the introduction of interactive walk-through programs, drone footage and virtual reality tours. While these technologies allow consumers a quick and convenient way to view a home, online property viewing isn’t the same as seeing a property in real time. According to the Consumer and Market Trends in Real Estate report by the National Association of Realtors® and Google, 90 percent of home buyers searched online during their home buying process. So, is the open house on its way out?
