Marci Sepulveda - AgentEDU Blog

#1. Broker’s Open House

Broker’s open houses provide an opportunity to gain exposure to a number of an agent’s clients – people who might be interested in your home. Agents who attend a broker’s open have the opportunity to view the listing and decide whether it could be a fit for any of their own clients. It also is a great opportunity to get professional feedback on how well the listing shows.

#3. Music

Whether it’s a DJ, harpist or your iPhone playing from iTunes or Pandora, music adds an element of warmth, comfort and entertainment to an open house. While playing music from your phone is the cheapest option, if you have the budget to hire a professional musician, so do. Spending the extra money will “wow” attendees and catch their attention – live music probably isn’t what they’re expecting.

#4. Catered Food

All luxury open houses should have something for guests to munch on while touring the listing. Whether it’s finger sandwiches, cheese and wine or a fruit-and-veggie platter, hire a catering service to prepare and serve treats for attendees to enjoy. These small offerings can go a long way toward making your listing and open house warm and inviting. For a luxury listing, the more opulent the offerings, the better.

#5. Make It an Event

Turning your open house into a themed event is a great way to increase attendance. You can lightly decorate the home and select music and food that fit the theme. Another event option is to team up with a non-profit and raise money by accepting donations at your open house. This is a great way to support a cause you or your seller client is passionate about and bring awareness to your listing.

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Build your real estate team one role at a time.Once you’ve decided it’s time to build a real estate team, where do you start? We’ve listed the eight real estate team roles that all team leaders should fill to grow their business.

#1. Personal Assistant

Your first hire should always be a personal assistant. Many agents look into creating a real estate team because their workload has become too much for one agent to handle. Starting with an assistant to help with the small details, such as scheduling appointments, will allow you to focus on making money and building your team.

#2. Buyer Specialist

Generally, buyer clients require more attention than sellers, making a buyer specialist a natural second hire. A buyer specialist can provide the time and attention that your buyer clients deserve when it comes to home approval with a professional lender, home selections and showings, offer submissions, negotiation, walk throughs and closings.

#3. Listing Specialist

A listing specialist is a valuable addition to your lead generation efforts. These specialists manage lead generation for new listings, attend listing presentations, consult with seller clients, obtain new listings, track listing progress and help to negotiate contracts.

#4. Transaction Coordinator

A transaction coordinator is responsible for managing all the tasks and paperwork involved in a real estate transaction. From preparing documents to processing transactions to loading listings into the MLS, transaction coordinators are a valuable addition to your real estate team.

#5. Marketing Director

A marketing director will oversee all communications, public relations and promotional activities that support branding and marketing strategy. This includes managing your database, direct mail campaigns, website content, promotions for listings, lead generation and more.

#6. Listing Coordinator

The listing coordinator will work with the listing specialist to load listings to the MLS, promote listings, handle listing paperwork and develop marketing plans for listings.

#7. Showing Assistant

Attending showings can be time consuming: you have to prep the property, tour attendees through the home and answer potential homebuyers’ questions. This may not seem like much at first glance, but hiring a showing assistant can save you and your listing specialist time that could be spent on more important tasks.

#8. Sales Manager

While team leaders should always keep an eye on their team members, sales managers can assist in carrying out the team leader’s vision and holding the team accountable for production. Team leaders generally hire a sales manager to handle team morale, along with hiring, firing and training team members.

Author: Marci Sepulveda

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