Author: Marci Sepulveda

3 Tips for Building Lifelong Relationships with Your Clients

Marci Sepulveda Leave a comment

You just finalized the transaction. Your clients are very pleased with their new home. Smiles abound.

It seems as though everything went according to plan, but how can you truly seal the deal and ensure that you will have a lifelong relationship with your client? Here are three strategies to consider.

#1. Tokens of Appreciation

Saying “thank you” is one thing, but offering tangible signs of appreciation is undoubtedly the way to go. For instance, send your clients a hand-written note after they move in to their new home that thanks them for their business and wishes them luck in their residence. Offering them a gift from one of your area’s many local businesses and restaurants (we detail several options here) is also a great way to stand out and make your appreciation clear.

#2. Be a Consistent Resource

There are an endless supply of resources nowadays for news about housing, but you can establish yourself as the go-to expert for any questions your clients may have. A weekly newsletter or blog, for instance, are both terrific way to both demonstrate your knowledge of housing and remain a presence in your clients’ future housing decisions; the next time they need to buy or sell, they’ll remember not only your past interactions, but also those excellent newsletters you provide that inform them about the marketplace.

#3. You’ve Got a Friend

Finally, treat your clients not as walking dollar signs, but as true friends. Take note of birthdays and anniversaries and send cards on the special day. Know when their children are graduating from high school, and send them a note of good wishes. The better you get to know your clients, the more opportunities you have to check in and keep the personal relationship alive.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

A luxury home sitting room with chandelier, brocade sofa and marble floors.

The 4 things All Successful Luxury Agents Do

Marci Sepulveda Leave a comment

All agents strive to reach high levels of production, so we’ve put together four tips for making your way in luxury real estate.

#1. Capitalize on a Unique Skill Set

Many luxury agents did not start their professional careers in real estate. Some worked in investment banking; others were appraisers; and some worked in the corporate business world. But regardless of one’s background, there is one constant – they all bring something unique to their business.

So even if you did not work in corporate America for 10 years, you should still consider what distinguished skill set you can bring to your luxury business and advertise to differentiate yourself. Failing to advertise your unique skill sets means you’ll get lost in the crowd of agents and lose potential clients who might look elsewhere for their home-buying and selling needs.

#2. Complement the Lifestyle

Sure, luxury homebuyers want premium finishes and top-notch appliances, but more importantly, they want a home that complements their lifestyle. For instance, if your buyer is a fitness freak, look into luxury new construction developments in your area with state-of-the-art fitness centers and amenities like yoga rooms and juice bars. Perhaps the buyer is a gourmand, and loves sampling different cuisines?

Target homes with top-notch custom kitchens or areas known for their culinary offerings. You’ll need to understand your clients’ lifestyle standards as well as you know your local market to find the perfect home for them, so make sure your market research is up to date and you know what to ask in your initial meetings with prospective clients.

#3. Know the Financing Pitfalls

Most lenders set $3 million as their maximum loan amount, and jumbo loans require multiple appraisals. As a luxury agent, you’ll need to be well-versed in the particulars of financing high-end home purchases, especially for international clients who may not have the same access to conventional financing as American consumers.

Clients turn to you as the expert – don’t fall short of their expectations or guide them in the wrong direction because your knowledge of the financing process is incomplete.

#4. Market Outside the Box

Remember what we said earlier about a luxury home complementing the lifestyle of the client? That is similarly true for the buying and selling process. Your typical listing photos and open houses won’t cut it with luxury properties. If you want to impress your clients and draw in potential buyer, you’ll need to use marketing materials that are similarly consistent with the luxury brand and lifestyle.

Whether it be high-quality glossy pamphlets, drone video or an elegant, professionally designed website featuring high-definition photography, you should be prepared to think big, invest and meet high standards with your marketing efforts.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.