A woman talks on the phone while taking notes.

Why Most Consumers Hate How Their Real Estate Calls are Handled

Marci Sepulveda Leave a comment

Could you be missing out on business because of how you handle client calls?

Chicago Agent magazine published an interesting article this morning on consumer satisfaction with real estate companies’ phone manner:

New research from the PH Media Group has found that only 28 percent of American consumers are satisfied with the way real estate businesses handle their phone calls. The study also found that the standards for phone manner for the real estate business are below the American average of 32 percent.

Poor call handling is a frustrating experience for the American consumer, and can be the difference between attracting new business and putting potential clients off permanently, said Mark Williamson, sales and marketing director of PH Media Group. Companies that provide a top-class call handling experience can distinguish themselves from the competition. But the research results suggest real estate firms still have a lot of work to do in this respect.

You already know that the way you talk to clients – both in person and on the phone – is a huge part of your professional image. But do you know which conversational pitfalls to avoid, and what communication techniques can help you gain new business?

If you aren’t sure, then it might be time to brush up on your communication skills. Real estate is all about relationships, and if you want to win prospects’ business (and make your clients so happy that they’ll send you referrals) then your interactions with them must be polished and purposeful every time.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

The Lead Generation Basics Real Estate Agents Can’t Afford to Mess Up

Anne Hartnett Leave a comment

To make a living selling real estate, you need clients.

The life cycle of your leads—how you acquire them, convert them into paying clients, and handle the purchase and closing process – will define your business, but many new agents mishandle opportunities when they’re starting out, missing out on countless commissions.

The best agents—the top producers who sell millions of dollars in real estate every year—are lead generation experts. They’ve built their networks from the bottom up, and many of them enjoy lucrative referral business, which is key to running a sustainable real estate business.

Do you know how to not only find clients, but also make them so happy with your service that they’ll enthusiastically refer you to their friends and family?

How Do I Get Leads?

The first thing you need to know is where to find leads.

The core lead generation techniques you’ll need to master are marketing, community involvement, open houses, becoming a specialist and providing great service and expertise.

Once you’ve managed to drum up a steady stream of leads, organizing and properly handling those leads is the next step to turning them into clients.

How Do I Handle My Leads When I Get Them?

It’s best to have one central location to store all the client details you have collected. For many, a simple spreadsheet won’t be enough—to keep more robust records, you’ll want a more full-featured tool, a CRM (or Client Relationship Management) tool.

Not sure how to identify the right tool, or where to find it?

With AgentEDU, you’ll get actionable instruction on where to find leads, how to convert them and build up referral business and how to store and manage your prospects’ and clients’ information.

If you’re anything like most new agents, you need more than just a general overview of lead generation to get your business up off the ground. Your time is valuable, so stop wasting it on missed opportunities or unqualified leads – learn how to handle leads the right way.

AgentEDU’s targeted courses cover every aspect of lead generation, from the most basic principles for beginners to the advanced techniques employed by industry veterans.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.