Tag: CRM

The Tech Every Real Estate Assistant Needs To Connect With Clients

Marci Sepulveda Leave a comment

It can be extremely difficult to find time to manage all the daily communications required to be a successful real estate agent.

How Real Estate Assistants Utilize Tech to Grow Business

Technology has opened up new avenues of communication, and a good assistant can step in and help you stay connected with your clients in many ways.

Use of Text Messages Growing

Text messaging is growing in popularity among both salespeople and clients. According to an Ellie Mae survey of both consumers and sales professionals, 76 percent of respondents say they are confident in a text message’s potential to improve the buying experience by speeding up key processes. They also reported being just as comfortable texting with businesses they have a relationship with as they are with colleagues.

Age-Based Preferences Still Exist

Meanwhile, 63 percent of all homebuyers surveyed in the National Association of Realtors’ 2018 Home Buyer and Seller Generational Trends report said it is important that agents send property information and communicate through text message. Unsurprisingly, younger generations are more likely to prefer this method: Sixty-nine percent of those ages 37 or younger consider it important, compared with 61 percent of those ages 38 to 51.

Email is Still King

Even with the explosion of text usage between client and customer, email remains king. A recent survey by NAR found that 96 percent of its membership uses email either daily or nearly every day, making it the most used form of communication by real estate agents. But many agents simply don’t have the time to dedicate to using these technologies to grow their business. Nor do they have the time to properly train an assistant.

Our New Assistants Track

That’s why AgentEDU has released a new Assistants track, with courses specifically designed to train an assistant in the technologies needed to support a successful agent. How to Use Technology to Support Agent Success, A Real Estate Assistant’s Role in Social Media and Technology for Real Estate are 10-minute videos designed to train an assistant on how to stay engaged with clients and contacts, organize tasks, manage your digital presence and more. Click here to explore the entire Assistants track at AgentEDU. 

Don’t let another client slip through the cracks. AgentEDU’s new Assistants track will train your assistant in the skills needed to support your business on a daily basis.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

The Lead Generation Basics Real Estate Agents Can’t Afford to Mess Up

Anne Hartnett Leave a comment

To make a living selling real estate, you need clients.

The life cycle of your leads—how you acquire them, convert them into paying clients, and handle the purchase and closing process – will define your business, but many new agents mishandle opportunities when they’re starting out, missing out on countless commissions.

The best agents—the top producers who sell millions of dollars in real estate every year—are lead generation experts. They’ve built their networks from the bottom up, and many of them enjoy lucrative referral business, which is key to running a sustainable real estate business.

Do you know how to not only find clients, but also make them so happy with your service that they’ll enthusiastically refer you to their friends and family?

How Do I Get Leads?

The first thing you need to know is where to find leads.

The core lead generation techniques you’ll need to master are marketing, community involvement, open houses, becoming a specialist and providing great service and expertise.

Once you’ve managed to drum up a steady stream of leads, organizing and properly handling those leads is the next step to turning them into clients.

How Do I Handle My Leads When I Get Them?

It’s best to have one central location to store all the client details you have collected. For many, a simple spreadsheet won’t be enough—to keep more robust records, you’ll want a more full-featured tool, a CRM (or Client Relationship Management) tool.

Not sure how to identify the right tool, or where to find it?

With AgentEDU, you’ll get actionable instruction on where to find leads, how to convert them and build up referral business and how to store and manage your prospects’ and clients’ information.

If you’re anything like most new agents, you need more than just a general overview of lead generation to get your business up off the ground. Your time is valuable, so stop wasting it on missed opportunities or unqualified leads – learn how to handle leads the right way.

AgentEDU’s targeted courses cover every aspect of lead generation, from the most basic principles for beginners to the advanced techniques employed by industry veterans.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.