Tag: real estate lead generation

3 Habits Successful Agents Use for Peak Productivity

Marci Sepulveda Leave a comment

One of the biggest struggles for real estate professionals can be maintaining peak productivity when the nature of the real estate business can have you pulled in a million directions. Being frazzled or appearing unorganized could, at best, detract from your professional image. At worst, it could cause you to miss valuable opportunities to grow your business. 

Let’s look at some of the ways you can plan your day for peak productivity and some real-life examples of how you can implement these strategies in your real estate business. 

#1. Identify the Times When You Are Most Focused

Some people feel most productive early in the day, while others feel the most productive over lunch, or even on Friday evenings. Spend some time paying attention to how you naturally work and when you feel the most alert. Then, once you know when you work at your best, block out this time on your calendar each day to work on the tasks that most impact your real estate business. 

You’ll never be able to gauge when and where your clients will need you next, but blocking out your “most focused” hours for lead gen or marketing duties can mean you’re knocking those items off your to-do list quickly. 

Pro Tip: Lead follow-up is one of the most important aspects of the real estate business. Use your most focused hours on personal follow-up. This is a great time to also make sure your CRM is up-to-date with your latest client touch-points. 

#2. Create Routines — and Stick to Them

One of the best habits an agent can adopt to increase their productivity is to establish set routines — and then stick with them. Develop a solid morning and evening routine that you can easily repeat each day, and you will naturally see your productivity increase. 

Morning routine habits, such as catching up on current events or a good workout, can set you up for success for the rest of the day. Likewise, a solid evening routine will help you wind down for the day and get on the right track for the next day. Reflect on the day, thinking of what you did well — and what you’d like to accomplish tomorrow. Lastly, make time to do something that you enjoy each evening, whether it’s connecting with family or friends, or a personal hobby.

Pro Tip: To maximize your productivity, consider creating a to-do list each night for the next morning. Then, prioritize those tasks to keep your day flowing. When you do this the night before, it sets the stage for peak productivity. 

#3. Don’t Forget To Ask for Help  

Seasoned real estate professionals know that — even at peak productivity — you can’t do everything alone. Whether you hire an administrative assistant, a closing coordinator or a buyer’s agent, sometimes operating at peak productivity means seeking help for the things that don’t make it to the top of your personal to-do list. 

Pro Tip: Hire help in the areas where you’re the weakest or don’t have the time to give your full attention (examples: your website, social media, CRM management, lead qualification). This will free up your time to focus on the other (more strategic) areas of your business. 

How Do You Prioritize Your Time? 

By understanding when you’re most productive, sticking to your key routines, and outsourcing when possible, you’ll quickly see your productivity increase. To learn more about designing your day for peak productivity and developing your professional image, sign up for our AgentEDU course Developing Your Professional Real Estate Image today.

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AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth. For a 7-day free trial sign up here.

 AgentEDU® is an Agent Publishing brand. For almost two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

iBuyers

Keeping up with the iBuyers

Marci Sepulveda Leave a comment

With iBuyers like Opendoor and Redfin part of the mix, you may be considering new ways to integrate technology and ala carte services in your business. Although not every seller will want to use these tools there are some who opt for the instantaneous, so it’s best to be aware of this new trend. Here’s what you need to know about iBuyers.

Getting on Board

You may have seen signs at busy intersections that say, “Sell your house for cash NOW” or commercials about companies that will buy a sellers’ home in any condition. These are tactics that have been around for many years, but more recently companies are utilizing new technologies to leverage them. One notable real estate agency that has tapped into this trend is the Texas-based Keller Williams Realty. Although they are currently launching the “Keller Offers” service only within the Dallas-Fort Worth market, they plan to expand the program to nearly eight other major markets by the end of 2019.

Furthermore, 10 percent of all sellers use iBuyers, according to Keller Williams officials. They serve as a vital addition for agents to offer to their clients.

How to Stand Out

Some iBuyers, like Opendoor, utilize their own home valuation analytics software in which an instant offer is made based off the estimation. The Keller Williams service goes a step further, offering an agent to both act as a trusted guide and take into account the things that a home valuation software can miss. Agents are not just providing a helping hand in a potentially confusing process – their personal touch is key in standing out and creating a lasting agent-seller relationship. This, in turn, can lead to more referrals.

It’s good to stay aware of what people in emerging markets are looking for. Sellers that use these instant-offers services are often those with an urgent need to move, such as for a job. Another major group of users are those looking to flip a property.

iBuyers still need agents

The technology that comes with iBuyer services often utilizes algorithms and local market data as indicators for price points. Although these programs are becoming more prevalent, the role of an agent is still ever-present. Most sellers need an experts’ advice on what is a good offer and what is subpar.

In any situation that your seller may be in, offering these services is key to giving your clients a variety of choices. Moreover, the use of more technology is a necessary step in keeping up and opening more communication channels with potential clients. To learn more on better serving your sellers, start your seven-day free trial of AgentEDU and gain access to our “Representing Sellers” course.

_________________________

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth. For a 7-day free trial sign up here.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.