Tag: Lead generation

5 Lead Generation Tricks to Test Out Today

Marci Sepulveda Leave a comment

In real estate, lead generation is an essential and never-ending task. If you’re looking for new tactics to add into your bag of lead generation tricks, here are five lead generation tricks you can test out today:

#1. Add Social Sharing Buttons to Your Email Newsletter

Sending out a newsletter on a regular basis can be a great way to drum up a steady stream of leads, but why not go a step further by adding social buttons? Your subscribers can use those buttons to share your newsletter with their network. This move not only has the power to grow your social media audience, but it can also lead to new email subscribers.

#2. Create a Promo Video

A quick and easy way for your clients and potential homebuyers to get to know you is through a short introduction video. In this video, tell viewers who you are, why you love being a real estate agent and why you’re the right agent for the job based on your skills, experience and expertise.

At the end of the video you can add a call to action for interested viewers to click through to a landing page where they can submit their email for a consultation. You can create this call to action with YouTube’s cards feature, which places a clickable pop-up box at any point in the video. This video should be featured on your website’s homepage and shared in your newsletter and across your social media accounts.

#3. Display Testimonials and Reviews

Another great way to communicate to potential clients that you’re the right agent for the job is through positive testimonials from past clients. After every closing, reach out to your clients and ask them if they’re willing to provide a short testimonial that you can share on your website and in future advertising. These testimonials can be placed on landing pages, in newsletter emails, and so forth, where potential clients will easily see them.

#4. Buy Targeted Facebook Ads

Facebook advertising is a great tool for creating targeted advertising campaigns that reach your demographic. Facebook Ad Manager allows you to target your audience by age, income, location and other criteria, including behavioral criteria such as “likely to move.”

You can use these Facebook ads to prompt potential clients to visit your website, a landing page or a listing where they can provide their email address for more information.

#5. Optimize Your Blog

Most agents already know that blogging can help them simultaneously drive traffic to their website and demonstrate their knowledge of the market and the latest industry news, but simply publishing blog posts isn’t enough.

At the end of every blog post, you should include a lead capture element, such as a form where readers can sign up for your mailing list, an place to submit information to receive a downloadable asset or another takeaway. Adding this element is the extra step needed to take your blog posts from informative marketing pieces to actionable lead generation tools.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.

The Lead Generation Basics Real Estate Agents Can’t Afford to Mess Up

Anne Hartnett Leave a comment

To make a living selling real estate, you need clients.

The life cycle of your leads—how you acquire them, convert them into paying clients, and handle the purchase and closing process – will define your business, but many new agents mishandle opportunities when they’re starting out, missing out on countless commissions.

The best agents—the top producers who sell millions of dollars in real estate every year—are lead generation experts. They’ve built their networks from the bottom up, and many of them enjoy lucrative referral business, which is key to running a sustainable real estate business.

Do you know how to not only find clients, but also make them so happy with your service that they’ll enthusiastically refer you to their friends and family?

How Do I Get Leads?

The first thing you need to know is where to find leads.

The core lead generation techniques you’ll need to master are marketing, community involvement, open houses, becoming a specialist and providing great service and expertise.

Once you’ve managed to drum up a steady stream of leads, organizing and properly handling those leads is the next step to turning them into clients.

How Do I Handle My Leads When I Get Them?

It’s best to have one central location to store all the client details you have collected. For many, a simple spreadsheet won’t be enough—to keep more robust records, you’ll want a more full-featured tool, a CRM (or Client Relationship Management) tool.

Not sure how to identify the right tool, or where to find it?

With AgentEDU, you’ll get actionable instruction on where to find leads, how to convert them and build up referral business and how to store and manage your prospects’ and clients’ information.

If you’re anything like most new agents, you need more than just a general overview of lead generation to get your business up off the ground. Your time is valuable, so stop wasting it on missed opportunities or unqualified leads – learn how to handle leads the right way.

AgentEDU’s targeted courses cover every aspect of lead generation, from the most basic principles for beginners to the advanced techniques employed by industry veterans.

AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.